Overview
Congrats 🎉 You’ve successfully run your campaigns, received plenty of replies, and now it’s time to analyze what worked, what didn’t, and why.
Good news: La Growth Machine (LGM) gives you full access to your data so you can extract valuable insights and optimize your sales prospecting strategy.
Key benefits
Full visibility into campaign and lead performance
Easy CSV exports for Google Sheets or Excel
Faster identification of hot leads and friction points
Better segmentation, messaging, and conversion rates over time
What data is available in La Growth Machine campaign reports?
Analyzing your campaigns is essential to becoming a strong sales performer.
As former sales reps ourselves, we know how critical these metrics are—so we make them fully accessible.
From your campaign dashboard, you can see:
All leads: total number of leads activated in the campaign
Contacted: leads who received at least one LinkedIn or email message
Note: a LinkedIn invitation note counts as a messageReplied: number of leads who replied
Won: leads manually qualified as
Interested / Call booked / Negotiating / Ready to buy / ConvertedLost: leads manually qualified as
Not interested / Wrong target / Already equipped / Cannot contact
Note: lead qualification is available starting from the Pro plan.
You’ll also see:
LinkedIn accepted request: leads you’re connected with or were already connected to
Leads requiring attention: leads that need action to move forward in the campaign
How to export your data and what to analyze in Excel or Google Sheets
Your data isn’t locked inside LGM—far from it 💪
You can export your leads at any time.
How to export your leads
Select the leads you want (or click Select all)
Click the Export button
A CSV file is generated automatically
What’s included in the CSV file?
Contact information
First name and last name
Work email, personal email, and phone number (if found)
LinkedIn bio
Job title
Performance data
LinkedIn connection status + connection date
Email opens (count + last open date)
Email clicks (count + last click date)
Replies (date + full reply content)
Lead status in the campaign
Lead qualification status (crucial for opportunity tracking)
Analyses you can run with this data
Analyze replies using ChatGPT 🤖
Calculate the percentage of calls booked per contacted lead
Identify hot leads based on high open or click activity
Compare performance by segment, channel, or message
As they say: the sky is the limit 🚀
What advanced filters are available in La Growth Machine?
Exports are powerful, but most of the time you just want to take action quickly.
That’s why LGM also provides built-in advanced filters.
Available filters
You can filter leads by:
Lead qualification status
Subscription type
Replies
Email data: opens, clicks, bounces
Enriched data: has email OR phone
LinkedIn connection status
Goal reached: has reached the campaign goal
Once filtered, you can export these leads using the same CSV process.
Filtering by lead qualification status
Lead qualification is one of the most important KPIs you should track.
Useful analyses
Analyze replies from “Not interested” leads to understand objections
Directly in the interface
Or via CSV export (reply content is included)
For leads marked as “Bad timing”:
Move them to a new campaign to relaunch in two months
Or use “Remind me later” 📅 directly from the inbox
Filtering by subscription type (unsubscribed leads)
Subscription type is linked to the unsubscribe feature, which prevents a lead from ever being contacted again.
A high unsubscribe rate is a very bad signal:
Your targeting may be off
Your messages may be too frequent or irritating
Recommended analysis
If more than 10% of leads unsubscribe:
Improve your segmentation
Rework your copywriting
Filtering by email status (opened, clicked, bounced)
Email engagement is a strong signal of intent.
Useful analyses
Identify leads who open or click emails multiple times
Pause automation for them
Send a highly personalized manual message
Monitor your bounce rate
Above 12% usually indicates a deliverability issue
Filtering by enriched data
LGM enriches leads with:
Emails
Phone numbers
LinkedIn profiles
Useful analyses
Leads without emails → enrich manually and launch a new campaign
Leads with phone numbers → prioritize cold calling 📞
Or schedule manual tasks directly in your sequences
Filtering by LinkedIn connection status
LGM automatically detects:
Leads you’re already connected with
Leads who accepted your connection request
Useful analyses
Connection rate below 25% → optimize your connection note
Already connected with many leads?
Adapt your sequence for more relevant messaging
Use the “Is a contact” condition
What actions can you take after your analysis?
Analyzing is great—but taking action is where results happen 💥
From within your campaigns, you can:
Pause leads (stop outreach without losing data)
Resume leads at any time
Add notes to individual leads
Move leads to another audience to relaunch now or later
Change subscription status (manual unsubscribe)
FAQ
Can I export all my leads at once?
Can I export all my leads at once?
Yes. Click Select all, then export the CSV.
Are lead replies included in the export?
Are lead replies included in the export?
Yes, the full reply content is included in the CSV file.
Can I take action without exporting data?
Can I take action without exporting data?
Absolutely. Advanced filters let you act directly inside LGM.