What is Lead enrichment?
Lead enrichment is key for lead targeting.
Instead of working with incomplete lead lists and partial data, you enrich your leads' information with key details:
contact information
lead's profile information
The result? You get accurate profiles ready for targeted outreach across the right channels.
And with La Growth Machine, you’re in full control. Enrich only the leads that matter most to you. Find verified emails, lead data, or go for full enrichment based on your strategy and lead budget.
Why should you use lead enrichment?
Because guessing doesn’t work anymore. Enrichment helps you:
Target exactly the right people based on your Ideal Customer Profile
Segment your audience based on relevant details.
Tailor your message to your audience’s actual context
Choose the right multichannel strategy: Email first or LinkedIn first
More relevance = more relevant leads = more positive replies.
What data is enriched?
With La Growth Machine's lead enrichment, you get:
Verified email addresses:
Waterfall enrichment through 9 providers
Double email verification to protect deliverability
Email scoring: valid, risky, not found
Comprehensive lead data:
name,
gender,
job title,
company,
website,
industry,
location
and more soon...
How It Works
Step 1: Import Your Lead List
Use any of La Growth Machine's import methods.
Note: If you're importing a CSV, to enrich your leads, you’ll need to include:
First Name + Last Name + (Company Name or Domain)
ORtheir LinkedIn profile URL
Step 2: Select Leads to Enrich
You decide which leads to enrich.
You can select all or only the leads you want.
Step 3: Choose Your Enrichment Level
Once your list is imported, you can choose what to enrich:
Email Finder (5 credits): verified email only
Lead Data (1 credit): LinkedIn data inclusing job title, company info, location and more.
Full Enrichment (5 credits): email + all lead data
If you don't have enough lead enrichment credits with your plan, you get a notification.
You can always purchase more credits in La Growth Machine directly to enrich all your leads.
Step 4: Enrichment Starts
LGM pulls LinkedIn data for your leads
We find emails from top-tier providers through waterfall enrichment.
Emails are then double-verified to protect your deliverability
The enriched data appears in your Audience lead list.
Step 5: Segment and Launch
Use enriched data to create precise segments
Adapt your sequence and channels to optimise results
You have a clear overview of your enrichment with the "Audience Reach" view
How to use lead enrichment
Here are a few use cases for lead enrichment to increase the number of positive replies you get:
1. Social Intent: Reach Hot Prospects
You hosted a webinar or got engagement on LinkedIn?
Import the profiles of those who liked, commented, or attended.
Enrich them with La Growth Machine. Segment according to your ICP.
→ Result: build highly contextual sequences, timed to perfection.
2. Lookalike search: explore new personas
Found a segment that performs well? From your leads' replies, use Lookalike Search to build a lookalike audience and enrich the leads.
Then segment those leads to tailor match your ICP
→ Result: Smart, scalable, targeted leads for a new segment in minutes.
3. Optimize your outreach strategy
Unsure whether Email or LinkedIn works best?
Enrich a sample lead list and analyze:
<80% valid emails → Go LinkedIn-first
>80% valid emails → Prioritize email
→ Result: You adapt your multichannel strategy to aim for more positive replies
Frequently Asked Questions
How many leads can I enrich with my Plan?
How many leads can I enrich with my Plan?
Each plan includes free credits/month that let you enrich hundreds of leads:
Basic Plan = 250 leads fully enriched= 1,250 enrichment credits/month
Pro Plan = 400 leads fully enriched= 2,000 enrichment credits/month
Ultimate Plan= 1,000 leads fully enriched= 5,000 enrichment credits/month
What if I run out of credits?
What if I run out of credits?
With your plan, you get a monthly reserve of free credits to enrich your leads.
You can always track how many credits you have left :
on the leads Page
in your settings
If you use all your credits to enrich leads, you can purchase packs to enrich as many leads as you want.
From the leads page, by clicking on the credit reserve
From the settings page
By clicking on the notification when you try to enrich leads.
What happens if I don’t use all my enrichment credits?
What happens if I don’t use all my enrichment credits?
Your included enrichment credits reset at the start of every new billing cycle.
There’s no carry-over system for unused credits.
Monthly plan → Unused credits expire at the end of the month
6-month plan → Unused credits expire at the end of the 6 months
👉 However, any extra enrichment credits you purchase don’t expire.
You can use them whenever you want.
Are 400 enriched leads/month enough?
Are 400 enriched leads/month enough?
At La Growth Machine, we believe in a targeted and reasoned approach to prospecting, not mass prospecting.
A sales rep sends an average of 100 to 150 emails a day (using Inbox Rotation). Over a 30-day multi-channel sequence with 5-6 email stages, this represents 2,000 to 3,000 emails per month, which equates to around 300 to 600 qualified leads.
Our plans are designed to match this real-life workflow: Balanced volume at a fair price to maximise response.
Need more leads? 👉 You can buy lead enrichment packs (e.g. 1,000 enriched leads (email+data) for €50)
What’s a “risky” email?
What’s a “risky” email?
Our enrichment engine evaluates the quality of every email and assigns a score: “valid”, “risky”, or “not found.”
A risky email is typically a catch-all address, meaning the company’s mail server accepts all emails sent to their domain, even if the specific address doesn’t actually exist.
Why it matters:
Catch-all = avoids bounced emails from typos.
But... you can’t verify if the inbox is real or monitored.
Risks of using “risky” emails:
⚠️ Higher bounce rates — since they’re unverifiable
🤷♂️ Lower deliverability confidence — your message might land, or not
👉 To keep your sender reputation clean and your reply rates high, we recommend focusing on “valid” emails for your multichannel campaigns.
Can I use the enrichment with an API?
Can I use the enrichment with an API?
You might want to use La Growth Machine as part of a complex automation workflow (through Zapier, Make, for example).
You can enrich leads directly in your workflow with no manual action.
When you use the new lead enrichment system for your API workflow, all your incoming leads will be automatically enriched.
You activate the auto-enrichment at the campaign settings level.
If you consume all your enrichment credits, your campaign will be paused, and you'll be notified by email.
You can purchase as many additional credits as you want and restart your campaigns.
What happens if I import leads already enriched?
What happens if I import leads already enriched?
If you import leads which already have enriched data (like email, LinkedIn data...) we will only update empty values on those leads. We will not overwrite existing data.
Even if your outreach settings are set to update existing data, it will not apply to lead enrichment. Only empty values will be enriched.
