Overview
Lead enrichment is a critical step to identify the right prospects and stop working with incomplete or partial data.
Instead of relying on rough lists, enrichment allows you to enhance your leads with key information such as contact details and profile data — so you can run highly targeted outreach on the right channels.
With La Growth Machine, you stay in full control. You only enrich the leads that matter, based on your strategy and priorities.
Key benefits
More targeted outreach with reliable, complete data
Smarter segmentation aligned with your real ICP
Higher positive reply rates thanks to better contextualization
What is lead enrichment?
Lead enrichment is the process of completing and enhancing your prospect data to create profiles that are actually usable for outbound.
Instead of partial information, you enrich your leads with:
Contact information
Prospect profile data
The result?
Accurate, actionable profiles that are ready for multichannel outreach on the right platforms.
With La Growth Machine, you decide how far to go:
Find verified email addresses only
Enrich prospect profile data
Or run full enrichment, depending on your needs
Why use lead enrichment?
Because spray & pray no longer works.
Lead enrichment helps you:
Target exactly the right people based on your ICP
Segment your audience using meaningful criteria
Adapt your messaging to the real context of each prospect
Choose the right multichannel strategy: Email first or LinkedIn first
More relevance means more qualified leads — and more positive replies.
What data is enriched?
La Growth Machine’s lead enrichment covers two main categories.
Verified email addresses
Cascade enrichment using 9 providers
Double email verification to protect deliverability
Email scoring: valid, risky, or not found
Complete lead data
First and last name
Gender
Job title
Company
Website
Industry
Location
How lead enrichment works
Step 1: Import your lead list
Use any of La Growth Machine’s available import methods.
Note: If you import a CSV file, enrichment requires:
First name + Last name + (Company name or Domain)
orThe prospect’s LinkedIn profile URL
Step 2: Select the leads to enrich
You decide which leads to enrich.
You can enrich the entire list or only selected prospects.
Step 3: Choose your enrichment level
Once your list is imported, select the enrichment type:
Email Finder (5 credits): verified email only
Lead Data (1 credit): LinkedIn data such as job title, company, location, and more
Full Enrichment (5 credits): email + all available lead data
If your plan doesn’t include enough enrichment credits, you’ll be notified.
You can always purchase additional credits directly from your La Growth Machine account.
Step 4: Enrichment starts
La Growth Machine retrieves data from top-tier email providers.
Emails go through double verification to protect your deliverability.
All enriched data appears directly in your Audience.
Step 5: Segment and launch
Use enriched data to:
Build precise segments
Adapt your sequences and channels
Optimize overall performance
You also get a clear overview of enrichment impact through the Audience Reach view.
How to use lead enrichment effectively
Social intent: reach warm prospects
Did you host a webinar or generate engagement on LinkedIn?
Import profiles of people who liked, commented, or attended
Enrich them with La Growth Machine
Segment them based on your ICP
Result: highly contextual, perfectly timed sequences.
Lookalike search: explore new personas
Found a segment that performs well?
Use your replying leads to build a lookalike audience
Enrich those new leads
Segment them to match your ICP
Result: smart, scalable, targeted leads in minutes.
Optimize your outreach strategy
Not sure whether Email or LinkedIn will perform best?
Enrich a prospect list
Analyze email validity rates
< 80% valid emails → prioritize LinkedIn
≥ 80% valid emails → prioritize email
Result: a multichannel strategy optimized for higher positive reply rates.
FAQs
How many leads can I enrich with my Plan?
How many leads can I enrich with my Plan?
Each plan includes free credits/month that let you enrich hundreds of leads:
Basic Plan = 250 leads fully enriched= 1,250 enrichment credits/month
Pro Plan = 400 leads fully enriched= 2,000 enrichment credits/month
Ultimate Plan= 1,000 leads fully enriched= 5,000 enrichment credits/month
What if I run out of credits?
What if I run out of credits?
With your plan, you get a monthly reserve of free credits to enrich your leads.
You can always track how many credits you have left :
on the leads Page
in your settings
If you use all your credits to enrich leads, you can purchase packs to enrich as many leads as you want.
From the leads page, by clicking on the credit reserve
From the settings page
By clicking on the notification when you try to enrich leads.
What happens if I don’t use all my enrichment credits?
What happens if I don’t use all my enrichment credits?
Your included enrichment credits reset at the start of every new billing cycle.
There’s no carry-over system for unused credits.
Monthly plan → Unused credits expire at the end of the month
6-month plan → Unused credits expire at the end of the 6 months
👉 However, any extra enrichment credits you purchase don’t expire.
You can use them whenever you want.
Are 400 enriched leads/month enough?
Are 400 enriched leads/month enough?
At La Growth Machine, we believe in a targeted and reasoned approach to prospecting, not mass prospecting.
A sales rep sends an average of 100 to 150 emails a day (using Inbox Rotation). Over a 30-day multi-channel sequence with 5-6 email stages, this represents 2,000 to 3,000 emails per month, which equates to around 300 to 600 qualified leads.
Our plans are designed to match this real-life workflow: Balanced volume at a fair price to maximise response.
Need more leads? 👉 You can buy lead enrichment packs (e.g. 1,000 enriched leads (email+data) for €50)
What’s a “risky” email?
What’s a “risky” email?
Our enrichment engine evaluates the quality of every email and assigns a score: “valid”, “risky”, or “not found.”
A risky email is typically a catch-all address, meaning the company’s mail server accepts all emails sent to their domain, even if the specific address doesn’t actually exist.
Why it matters:
Catch-all = avoids bounced emails from typos.
But... you can’t verify if the inbox is real or monitored.
Risks of using “risky” emails:
⚠️ Higher bounce rates — since they’re unverifiable
🤷♂️ Lower deliverability confidence — your message might land, or not
👉 To keep your sender reputation clean and your reply rates high, we recommend focusing on “valid” emails for your multichannel campaigns.
Can I use the enrichment with an API?
Can I use the enrichment with an API?
You might want to use La Growth Machine as part of a complex automation workflow (through Zapier, Make, for example).
You can enrich leads directly in your workflow with no manual action.
When you use the new lead enrichment system for your API workflow, all your incoming leads will be automatically enriched.
You activate the auto-enrichment at the campaign settings level.
If you consume all your enrichment credits, your campaign will be paused, and you'll be notified by email.
You can purchase as many additional credits as you want and restart your campaigns.
What happens if I import leads already enriched?
What happens if I import leads already enriched?
If you import leads which already have enriched data (like email, LinkedIn data...) we will only update empty values on those leads. We will not overwrite existing data.
Even if your outreach settings are set to update existing data, it will not apply to lead enrichment. Only empty values will be enriched.
