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What is Waterfall Enrichment?
Pauline Lajoinie avatar
Written by Pauline Lajoinie
Updated over 3 months ago

Table of contents :

What is Waterfall Enrichment ?

Previously, email enrichment at La Growth Machine relied on a single provider. Now, we integrate with multiple GDPR-compliant providers, allowing us to offer more accurate and high-quality email data. Our new partners include: Datagma, Dropcontact, Hunter, Prospeo, among others.

Which data do we refer to?

The Waterfall Enrichment concerns email addresses.

What are the key benefits?

  • Improved Data Accuracy: With multiple providers, you receive the most up-to-date and reliable email addresses.

  • GDPR Compliance: All providers are compliant with GDPR regulations, ensuring your data handling meets legal requirements.

  • Free and Unlimited: Email enrichment continues to be free and unlimited for all La Growth Machine users.

How does it work?

Waterfall Enrichment is automatically applied during your campaigns. To ensure it’s active, just check that the "Enrich Leads" option is enabled when creating your campaign. There is no additional setup required on your part. The system will handle everything in the background, ensuring a seamless experience.


When will my leads' email be found?

The enrichment starts once the campaign is launched.

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