Overview
Cascading enrichment allows La Growth Machine to rely on multiple — always GDPR-compliant — data providers to deliver more accurate and higher-quality email addresses.
Key benefits
Accuracy: Improved reliability thanks to multiple email data sources
Compliance: Strict adherence to GDPR requirements
What is cascading enrichment?
Email enrichment at La Growth Machine previously relied on a single provider. Today, we integrate multiple partners — Datagma, Dropcontact, Hunter, Prospeo, among others — all fully GDPR-compliant, enabling us to offer more complete and more reliable email data.
What data is included?
Cascading enrichment applies exclusively to email addresses.
It does not apply to profile data such as:
Job title
Company
Industry
Location
Website
LinkedIn profile data
For profile data, La Growth Machine uses Lead Data enrichment.
How does it work?
Cascading enrichment is automatically applied whenever you enrich leads.
Instead of relying on a single provider, La Growth Machine checks multiple GDPR-compliant providers to increase the chances of finding a reliable professional email.
No additional setup is required.
However, waterfall enrichment only runs when an email search is actually needed.
For example:
If a lead does not have an email yet, waterfall enrichment can be launched.
If a lead already has an email and you choose to keep it, waterfall enrichment is not launched.
If a lead already has an email and you choose to refresh or replace it, waterfall enrichment is launched again.
Two situations where enrichment is triggered
When you enable pre-enrich in your audience
When you enable auto-enrich in your campaign
No additional configuration is required on your end.
Tip: To learn more about how enrichment works, feel free to check out the dedicated article.
FAQs
Does cascading enrichment require manual setup?
Does cascading enrichment require manual setup?
No — it activates automatically whenever you enrich leads.
What data is enriched using this method?
What data is enriched using this method?
Only email addresses are included in cascading enrichment.
Does waterfall enrichment consume credits if my lead already has an email?
Does waterfall enrichment consume credits if my lead already has an email?
If the lead already has an email and you keep it, La Growth Machine does not launch waterfall enrichment for that lead.
No credits are consumed for that email search.
Credits are consumed only when La Growth Machine launches a new email enrichment search.
For example, when the lead has no email or when you choose to refresh or replace an existing email.
What happens if I refresh an existing email but no new email is found?
What happens if I refresh an existing email but no new email is found?
If you choose to refresh or replace an existing email, La Growth Machine launches a new waterfall enrichment search and credits are consumed.
If no new reliable email is found, La Growth Machine keeps the existing email.
This helps protect the quality of your audience while still giving you the option to search for fresher data.