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What is Waterfall Enrichment?

Understand how multi-provider enrichment boosts the quality of your email data.

Marion Regimbeau avatar
Written by Marion Regimbeau
Updated this week

Overview

Cascading enrichment allows La Growth Machine to rely on multiple — always GDPR-compliant — data providers to deliver more accurate and higher-quality email addresses.

Key benefits

  • Accuracy: Improved reliability thanks to multiple email data sources

  • Compliance: Strict adherence to GDPR requirements


What is cascading enrichment?

Email enrichment at La Growth Machine previously relied on a single provider. Today, we integrate multiple partners — Datagma, Dropcontact, Hunter, Prospeo, among others — all fully GDPR-compliant, enabling us to offer more complete and more reliable email data.

What data is included?

Cascading enrichment applies exclusively to email addresses.

How does it work?

Cascading enrichment is automatically applied whenever you enrich leads.

Two situations where enrichment is triggered

  • When you enable pre-enrich in your audience

  • When you enable auto-enrich in your campaign


No additional configuration is required on your end.​

Tip: To learn more about how enrichment works, feel free to check out the dedicated article.


FAQs

Does cascading enrichment require manual setup?

No — it activates automatically whenever you enrich leads.

What data is enriched using this method?

Only email addresses are included in cascading enrichment.

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