La Growth Machine can enrich your leads’ contact information. By enrichment, we mean finding your prospect’s contact details.
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However, some data cannot be enriched directly during the enrichment phase and comes with specific nuances — this is especially true for personal email addresses.

Depending on the target audience, La Growth Machine can enrich up to 80% of personal email addresses.
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Key benefits

To find personal email addresses from LinkedIn leads, La Growth Machine relies on a key campaign action: the Visit profile block.
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Important: for GDPR compliance reasons, no personal email address is found during the automatic enrichment phase.
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Did you know that on average, 80% of LinkedIn members share a personal email address on their profile (data tested on La Growth Machine)? That’s great news… with one condition.
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This only works if you are connected with the lead, as most users only make their personal email address visible to their 1st-degree connections.
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That’s why, once you’re connected with a lead, La Growth Machine can retrieve their contact information.
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For La Growth Machine to retrieve a lead’s personal email address, two conditions must be met:

If both conditions are met, the personal email address can be retrieved.
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To activate this process, you need to create a campaign that includes a Visit profile block.
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If the Visit profile block is placed before an Add relation block, the lead must have already accepted your LinkedIn invitation before the campaign starts.

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If that’s not the case, you’ll need to adjust the sequence and place the Visit profile block after the Add relation block.
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Important: this feature is available starting from the Pro plan.
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The Visit profile block allows La Growth Machine to visit the lead’s LinkedIn profile using the selected identity and access their visible personal information.

Wondering what happens if you import leads from your CRM or a CSV file without a LinkedIn URL?

No worries — we’ve got you covered 😉

If your CSV file contains:

Then La Growth Machine can run a LinkedIn search to find the lead’s profile.

Note: for more details on how LinkedIn profiles are found during imports, a dedicated article is available.

If the LinkedIn profile is found, La Growth Machine then follows the same enrichment process described above.

When your CSV is up to date, about 80% of LinkedIn profiles are correctly identified. The remaining 20% are usually due to:

In these cases, no LinkedIn profile is returned.

By default, La Growth Machine never sends emails to personal email addresses, as this is generally not recommended in B2B contexts.
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However, if you need to use them for specific cases — such as recruitment or outreach to sole proprietors — you can enable sending emails to personal addresses in your campaign settings.

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Let’s look at when using personal email addresses actually makes sense.
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Doing B2B lead generation? Using personal email addresses is not recommended, for two main reasons:

The only time using a personal email address can make sense in B2B prospecting is when targeting independent businesses, such as freelancers.
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Recruitment is a different story.
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You should obviously avoid contacting a lead on their work email to offer a role at a competing company.
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In recruitment campaigns, using personal email addresses is logical and appropriate when available.

Some tools rely on a shared contact database.
La Growth Machine does not do this—and never will.
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Here’s why:

This approach may result in a slightly lower enrichment rate compared to less compliant tools, but it is safer, more transparent, and more reliable.

Want to know more about how we enrich data? Read-on :