La Growth Machine automatically enriches your leads' contact info. By enrichment, we mean “identifying the prospect’s contact information”.
Most of the time, whenever you import a CSV from an outside data provider or your own CRM, you will have :
First name
Lastname
CompanyName
Email
And maybe the job title
Rarely will you have the LinkedIn URLs. And this sucks, as going multi-channels yields 3.5x more replies.
But fear not, La Growth Machine knows how to find that missing LinkedIn Profile URL!
How does the magic happen? Read-on!
Table of contents:
Finding LinkedIn Profile Url using "Enrich Leads".
When lead enrichment is enabled, your identity will visit the lead and extract contact information.
But what happens when we do not have any LinkedIn URL? LGM is going to automatically research LinkedIn using these three pieces of information to find your leads’ LinkedIn URLs and depending on the audience, we can find up to 80% of the URLs.
Why not 100%? If your lead left its company for a new one, we won’t be able to find it. The company needs to be the one is currently working at!
If you don't have the LinkedIn URL, it's ok, you can contact them with an email or a Tweet.
If you're using LGM's LinkedIn Url enrichment based on a CSV of Firstname + Lastname + CompanyName and emails, then you should start your sequence as shown below
This will allow to automatically segment based on LGM's ability to find a LinkedIn profile :
If we find a LinkedIn profile, then we'll start with LinkedIn and probably follow up on emails
If we don't find a LinkedIn profile, then we will start directly using an email
La Growth Machine doesn’t share contact information among users
Some smart folks told us “Wait, automating for so many people, you must have a great database with people’s contact. Why not use it?”. Well, we don’t and we won’t.
Here’s why we don’t share contact information across users :
This is not very GDPR compliant - in everything we do, we do our best to offer a GDPR-compliant approach to enriching contacts
Your information is proprietary, and you probably don’t want to share it. While when you’re using solutions such as Kaspr, Lusha, or Prospectin, information will be shared across users, we believe your competitor shouldn’t be able to benefit from your own research.
It’s better to have a transparent approach as to how you got that data.
Sometimes, you will have prospects asking “How did you get my email? How did you get my phone number?” (insert angry tone).
You’ll have an easier time defusing the bomb by explaining that their email server configuration allows you to test it, or that you’re connected with them on LinkedIn and that’s how you got his phone numbers
This safe and sound approach means we have a slightly lower enrichment rate than solutions that do not respect GDPR and privacy guidelines, but we believe it’s better this way.