Already have a list of contacts in HubSpot and want to use it in La Growth Machine? You can import HubSpot lists directly into LGM and turn them into audiences in just a few clicks.

Before importing, make sure your HubSpot connection and field mapping are set up properly. This helps LGM place the right data in the right fields, sync enriched data back cleanly, and avoid creating a CRM mess later.

Key benefits

If you haven’t already, start by connecting your HubSpot account from your settings.

Once HubSpot is connected, you can import lists, map fields, sync activities, and keep your CRM updated from LGM

Important: HubSpot synchronization is not retroactive. LGM starts syncing new actions after the integration and campaign synchronization are enabled.

Need more details? Here's a more detailed step by step for you

Before importing a HubSpot list, check your field mapping.

Field mapping tells LGM where each piece of data should go.

This helps you:

You can find field mapping in Settings → CRM settings → HubSpot → Field mapping.

HubSpot field mapping now supports two property groups:

Use Lead properties for person data, such as:

Use Company properties for account data, such as:

Tip: Map company-level information to Company properties whenever possible. It keeps your CRM cleaner and makes account-level reporting easier.

Once HubSpot is connected and your fields are mapped, you can import your list.

That’s it. Your HubSpot contacts are now imported into LGM.

Note: Leads already contacted in LGM across all identities can be excluded during import.

When importing a HubSpot list, you can enable Skip already contacted leads.

This prevents LGM from importing leads that were already contacted in previous campaigns.

Use this option when you want to:

You can also manage exclusions from campaign settings.

When the campaign starts, LGM checks your CRM. If the lead already exists in the selected CRM scope, the lead is excluded before any message is sent.

Tip: Use this to exclude customers, open deals, disqualified leads, or any list that should not receive outbound messages.

You can track excluded leads in:

This helps you understand why a lead was skipped instead of wondering if LGM ate it. It did not. It just followed your rules.

Continuous Import lets LGM keep an audience updated automatically from a dynamic HubSpot list.

Instead of importing a list once, LGM checks for new matching contacts and adds them to your audience over time.

This is useful when your HubSpot list keeps changing, for example:

LGM runs the initial import first. Then new leads entering the HubSpot list are added automatically.

Note: Continuous Import is available from the Pro plan.

Once enabled:

Important: For CRM sources, LGM adds new leads every day. Sales Navigator-based sources can follow a different update frequency.

If HubSpot is connected, you can filter leads by HubSpot Contact Owner in LGM.

This is useful after importing a HubSpot list because you can quickly see which leads belong to each sales rep.

To use the filter:

Use this filter to:

Note: The HubSpot Contact Owner filter only appears when HubSpot is connected.

If an imported contact already has a HubSpot owner, LGM keeps that owner.

LGM does not overwrite existing HubSpot ownership.

If LGM later creates a new HubSpot contact from another flow, Contact Owner mapping can assign the owner based on the LGM identity used.

Important: LGM does not replace an existing HubSpot Contact Owner. This prevents ownership conflicts inside your CRM.

La Growth Machine reaches out to your leads through LinkedIn, email, and Twitter. Some information is required to activate them properly.

If your leads already have enriched email addresses, great.

No worries — we’ve planned for that 😉

LGM can fill in missing information for you: