This article explains how to automatically record your leads’ email replies into Google Sheets using LGM and Zapier. No more manual copy-paste, every reply flows neatly into your spreadsheet, organized and ready to analyze.

Key benefits

In your LGM campaign overview, you can filter leads using the Replied filter to display only the ones who answered you:

You can then click Select all → Export to download a .CSV file containing all responses collected in your campaign.

If you want all email replies from every campaign to be automatically filed in Google Sheets, you can choose to sync them with Zapier before launching your campaign.

Before building your Zap, create a new spreadsheet dedicated to tracking replies.

Name your columns according to the information you want to track. These columns must match fields available in LGM.

You can include:

Tip: The clearer your columns are, the easier your data will be to analyze later.

You’ll use Zapier to connect LGM to Google Sheets and automatically add a new row every time a lead replies.

Here's our tutorial to configure your Zap step by step and reproduce the automation in just a few minutes:

Once your Zap is active, each new reply will appear automatically in your spreadsheet:

And that’s it! Now you can test your Zap and turn it on 🔛