In an ultra-competitive recruitment market, finding and engaging the right candidates requires time, the right tools, and above all, a modern approach. This article explains how to automate your sourcing and outreach using LinkedIn Sales Navigator and La Growth Machine so you can stand out and increase your chances of finding the right talent at the right moment.

Key benefits

A professional LinkedIn Sales Navigator license costs €99/month, while LinkedIn Recruiter Lite costs €154/month.

This price difference is significant — but is it worth it?

Here are the main differences between LinkedIn Sales Navigator and LinkedIn Recruiter Lite:

Filters:

LinkedIn Recruiter offers two filters you won’t find in Sales Navigator lead searches:

Sales Navigator actually offers more relevant filters for recruiting, such as:

Network (third-degree connections)

Sales Navigator lets you contact people in your 3rd-degree network — something Recruiter Lite does not allow. This reduces the risk of missing excellent profiles.

Bonus: for recruitment agencies

Sales Navigator is ideal if you handle both candidate sourcing and client prospecting.

In short:
At La Growth Machine, we strongly believe Sales Navigator is the best choice in terms of budget and functionality.

We’ve explained why Sales Navigator is a smart choice for sourcing. Now let’s move on to best practices.

Sometimes your ideal candidate is already working at your competitors.

This classic strategy is extremely effective for identifying talent that already understands your market.

Start by identifying companies similar to yours based on:

Depending on the role, you may prefer candidates accustomed to startups or large organizations.

💡 Account-based searches are powerful but still underused.

Then, in the Account search tab, apply filters:

You’re looking for a Head of Marketing in fashion, within a large department.

Filters applied:

Result: 27 matching companies → added to a list.

Next, switch to lead search and use your company list as a filter. Not sure how to proceed? Watch the previous video or read our article that provides a step-by-step guide on how to do this.

Filters used:

Result: 24 profiles. You can refine your list or contact everyone relevant.

After two years in the same job, many people begin looking for a new challenge — especially sales reps.

With Sales Navigator:

Boolean search allows:

Combine or exclude skills as needed.
To learn how to use boolean logic, check the dedicated guide referenced earlier.​
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Here's another reason why LinkedIn Sales Navigator is more than capable of finding the perfect talent you can search fo.

It allows filtering by schools — useful when certain institutions are known for strong programs.

In order to to this, use these filters:

You created the perfect search but no one is interested yet?

Don’t abandon it — save it. You’ll get an email weekly with all the new results.
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Once you're done with your search, simply click on the "Save Search" button located at the bottom of the page :

Name your search :

Receive weekly emails with new matching profiles :

Reach out to the new candidates !

Now that you’ve found great talent, it’s time to contact them the smart way.

Manually messaging and tracking follow-ups?

Not ideal.

La Growth Machine lets you automate a fully personalized workflow.

Curious? Keep reading.

Always start on LinkedIn. Why?

To learn more, please read the linked article.

When this data is shared, La Growth Machine will scrape it and add it to your leads' data in your audience, so you can reach out on that channel.

This explains why you should start with LinkedIn first: send an invitation, and if it's accepted, you can switch to an email if an email address has been retrieved (with an average enrichment rate of 60% for personal emails).

Yes — because:

Recommended note: short, honest, and directly asking if they’re open to the job opportunity :

Often overlooked, voice messages are shockingly effective.

Why?

How to record a great voice message

Two simple reasons:

LinkedIn data confirms:

​Shorter messages perform significantly better, and the stats do back this up. LinkedIn has shared very interesting data on the performance of recruiting messages depending on multiple factors.

Most notably, when it comes to recruiting, the shorter the message, the better to get a conversation started :

Another interesting fact : avoid sending InMails on Saturdays (and probably Fridays) :

Personalized InMails perform about 15% better than ones sent in bulk. So if you’re recruiting for a top-tier job position, you might want to include some custom attributes in your campaign to personalize your message.

LGM can enrich both personal and business emails.

Why prefer personal emails?

In your campaign settings, by clicking on the settings wheel in Content :

If you use a template, replace has professional email with has personal email :

Handling LinkedIn + email responses separately can quickly become messy — and you may miss important replies.

LGM solves this with a unified inbox.

Goal: Inbox zero every day.

Tips:

Here is a quick video overview of our LGM inbox :

LGM lets you assign statuses such as:

You can qualify candidates:

Learn more about the available tags and the lead qualification in this dedicated article.

Then:

Important : Lead qualification is available starting with our Pro Plan.

You want a centralized candidate database?

Two options:

CSV export

From your campaign overview:

You’ll access:

Enriched data (emails, LinkedIn URLs, company names, etc.)

Using Zapier

Workflow examples:

If you use Google Sheets to track candidates, here's a Zap you can set up - You can follow the tutorial here:

Once done, your integration is complete.

Zapier unlocks endless possibilities:

If you use Teamtailor as your ATS, syncing it with LGM is an obvious win.

Example Zap - Automatically sync every candidate reply from LGM into Teamtailor :

This helps you:

Here's the template for this Zap.