Overview
Lead qualification is essential if you want to truly understand what’s working in your outreach. With lead tags, you can go beyond simple replies and precisely measure the impact of each campaign.
La Growth Machine lets you qualify prospects directly within campaigns, helping you analyze results, keep a clean prospect history, and trigger actions across your stack.
Key benefits
Clear campaign performance analysis with structured qualification
Better prospect history tracking across multiple campaigns
Automation-ready data for CRM, Zapier, and API workflows
How lead qualification works in La Growth Machine
Key things to know before getting started
There are a few important rules to understand about lead qualification.
Leads can only be qualified within the context of a specific campaign
If a lead has never been part of a campaign, it cannot be qualified
Qualification helps track the success of a campaign and preserves outreach history
If the same lead is part of multiple campaigns, it can be qualified separately for each one
Important: Lead qualification is available starting from the Pro plan.
How to qualify a lead using tags
Step 1: Launch a campaign
First, your lead must be part of an active campaign.
Step 2: Qualify the lead
When a lead replies, it is automatically assigned the To qualify tag.
This indicates that the lead requires manual qualification from you.
Step 3: Analyze campaign success
Tags fall into three main categories:
Replied
Won
Lost
Each time you assign a tag, the lead is counted in one of these categories.
For example, if you receive 1,400 replies and 143 leads are tagged as Won, this represents 10.2% of total replies.
Can a lead have a global tag?
❌ No. Tags are always campaign-specific.
Example:
You launch a campaign, a lead replies, and you tag them as Interested in that campaign.
If the same lead joins another campaign later, it can receive a different tag in that new context.
List of available tags
Below is an overview of the tags available in La Growth Machine.
Tags | Détails | Tag automatically set by LGM |
Non-Activated | The campaign has not yet been launched on the lead | ✅ |
Activated | The campaign has started on the lead | ✅ |
Enriched | The lead has been enriched | ✅ |
Contacted | The lead has received a message | ✅ |
Completed Without Reply | The sequence is completed on the lead AND they have not replied | ✅ |
If the tag is assigned to the lead, their reply will not be included in the campaign's reply rate. |
PRO/ULTIMATE: ✅ Basic: ❌ | |
To Qualify | The lead has replied, and you need to qualify them | ✅ |
Wrong Timing | Tag made available to Members by LGM | ❌ |
Interested | Tag made available to Members by LGM | ❌ |
Call Booked | Tag made available to Members by LGM | ❌ |
Negotiating | Tag made available to Members by LGM | ❌ |
Ready To Buy | Tag made available to Members by LGM | ❌ |
Converted | Tag made available to Members by LGM | ❌ |
Wrong Target | Tag made available to Members by LGM | ❌ |
Not Interested | Tag made available to Members by LGM | ❌ |
Already Equipped | Tag made available to Members by LGM | ❌ |
Cannot Contact | Your lead has unsubscribed OR you have decided to unsubscribe the lead | ✅ |
How automatic Out Of Office detection works
Pro or Ultimate plans
La Growth Machine automatically detects Out Of Office replies based on email responses.
When this happens:
The Out Of Office tag is automatically applied
The reply is not counted in campaign reply statistics
What happens next?
If a return date is detected: the sequence resumes 3 days after the return date
If no return date is detected: the lead is paused and must be resumed manually
Basic plan
Out Of Office replies are not detected automatically, but you can apply the tag manually if needed.
Can a lead have multiple tags in one campaign?
❌ No. A lead can only have one tag per campaign.
Can tags update my CRM lifecycle?
Yes. You can associate tags with lifecycle updates in your CRM.
Can tags be used with Zapier or the API?
Yes. Tags can be used as triggers or actions via Zapier or through the API.
Is a CRM log created for each qualification?
Yes. Each time you tag a lead, a log entry is generated in your CRM.
Can I qualify leads from the Inbox?
Yes. You can qualify leads directly from the Inbox.
Important: The selected tag will always be linked to the last campaign that sent a message.
Summary
In short, you can:
Qualify your leads in campaigns using tags
Trigger actions in your CRM or automation tools based on qualification
Apply one specific tag per campaign
If a lead is part of two campaigns, it can have two different tags, one for each campaign — giving you precise, campaign-level insight every time.
FAQs
Is lead qualification mandatory?
Is lead qualification mandatory?
No, but it’s strongly recommended if you want accurate campaign analytics.
Can I change a lead’s tag later?
Can I change a lead’s tag later?
Yes, you can update the tag at any time within the campaign.
Does qualification affect reply rate statistics?
Does qualification affect reply rate statistics?
Yes. Certain tags, such as Out Of Office, are excluded from reply rate calculations.
Can the same lead be qualified differently across campaigns?
Can the same lead be qualified differently across campaigns?
Yes. Tags are campaign-specific, so a lead can have different qualifications in different campaigns.