Overview
Connecting HubSpot to La Growth Machine unlocks a seamless, native synchronization that removes the need for Zapier, webhooks, or complicated setups. With a single click, all your leads and multichannel activity flow directly into your CRM, clean, organized, and ready for your sales team to act on.
Key benefits:
Effortless setup with a simple click-and-connect process.
Full multichannel visibility thanks to automatic activity logging.
Accurate lead management through automatic creation and updates.
Improved reporting by combining HubSpot and LGM data.
Fewer missed opportunities using lists, workflows, and qualification triggers.
What to expect
Contacts are automatically created or updated
At the start of every campaign, La Growth Machine checks if the contact already exists in HubSpot using:
Identified email
First name + Last name + Company name
If no matching contact is found, LGM creates a new one for you.
Important: Contacts created through LGM are non-marketing contacts, meaning they don’t increase your HubSpot billing.
All activities appear on the HubSpot timeline
Every LGM action is logged directly on the contact record. That includes:
LinkedIn connection requests
Direct messages sent via LinkedIn, including the message content
LinkedIn replies received, logged as timeline events
Any other action La Growth Machine performs for that lead
Your sales team never needs to log into LGM to understand the conversation history, everything is centralized in HubSpot.
Why so much detail?
We believe your CRM is the core of your sales engine. The more information it holds, the easier it is for your team to collaborate, qualify leads, and track performance.
How to connect LGM to HubSpot
Step 1: Open your integration settings
In your LGM account settings, select the option to connect HubSpot.
Step 2: Click Connect to HubSpot
You’ll be redirected to HubSpot to pick your account and authorize the integration.
Step 3: Authorize activity logging
To ensure LGM activity appears on contact timelines, HubSpot requires you to enable activity logging for integrations.
Once this is activated, you’re fully set up!
Tips: You can enable the “Skip leads already in CRM” option, which allows you to automatically check whether the lead already exists in Pipedrive so that you can exclude it and stop it immediately before any messages are sent.
Advanced utilization
Importing contact attributes for personalization
If you store valuable data inside HubSpot, job titles, industries, custom fields, you can pull them into LGM.
Map HubSpot properties to LGM custom attributes in the CRM Integration Settings panel.
Then simply use these attributes in your copywriting to personalize messages at scale.
Tracking and automating the lifecycle
Lifecycle stage is one of the most important properties in HubSpot. Using LGM’s automation, you can keep it updated without manual effort.
A recommended setup includes:
When a lead starts a campaign: Set the stage to Lead.
When a lead replies: Change lifecycle stage to Opportunity.
When your sales rep qualifies it: Mark as Sales Qualified Lead or disqualified.
When the deal closes: Update to Customer.
This lets you analyze outbound performance beyond replies, think qualified conversations, call-booking rates, and revenue influence.
You can even trigger lifecycle changes using LGM qualification tags.
You can now build reports within Hubspot to analyze your campaign performance thanks to the lifecycle!
Moreover, with the lead qualification feature, you now can use the tags to trigger the lifecycle :
Building dynamic lists based on LGM data
You can create HubSpot lists that update automatically using LGM data.
Useful examples include:
Leads who accepted your LinkedIn request but never replied
Leads who replied but haven’t been qualified by sales
Potential opportunities that haven’t been handled yet
These lists ensure no opportunity slips through the cracks.
Leveraging workflows for deeper automation
LGM syncs everything at the contact level—but HubSpot workflows let you go further.
You can create automations such as:
Assign a qualification task whenever a lead replies.
Warm-call triggers based on link clicks or acceptance events.
Auto-create deals when lifecycle changes to Sales Qualified Lead.
Push inbound leads into LGM for outbound nurturing.
Your imagination is the limit, this is what a native integration empowers.
FAQs
Does LGM create duplicate contacts in HubSpot?
Does LGM create duplicate contacts in HubSpot?
No. LGM checks for existing contacts using email or full-name + company. If a match is found, the existing HubSpot record is updated.
Are LGM-created contacts billable in HubSpot?
Are LGM-created contacts billable in HubSpot?
No. Contacts created through this integration are non-marketing contacts unless you later convert them.
Which LGM activities are logged in HubSpot?
Which LGM activities are logged in HubSpot?
All actions at the lead level, including LinkedIn messages, replies, connection requests, and more.
Can I build workflows using LGM triggers?
Can I build workflows using LGM triggers?
Yes. Any property or activity synced from LGM can be used as a workflow trigger in HubSpot.
Can I personalize messages using HubSpot data?
Can I personalize messages using HubSpot data?
Absolutely. Map HubSpot attributes to LGM custom fields and use them directly in your sequences.