Overview
Your CRM is (and should stay) the heart of your sales strategy.
When it’s properly updated, it lets you:
track qualified conversations, not just replies
calculate a real ROI based on actual revenue
build strong bridges with the marketing team
maintain a clean, reliable, easy-to-use database
Configuring your CRM integration with La Growth Machine helps you do exactly that.
Key benefits
Native sync with HubSpot and Pipedrive
Automatic updates for contacts, actions, and lifecycle stages
Full activity tracking including every LinkedIn message sent or received
Workflow automation based on any event happening inside your LGM campaigns
How CRM integrations work
Native integrations
La Growth Machine comes with native integrations for HubSpot and Pipedrive, and setup takes… about a minute.
Once activated, LGM will automatically:
Create or match contacts in HubSpot at the start of every campaign
Log every single action on the contact’s timeline
Yes—every LinkedIn message sent or received, whether connected or not…Update lifecycle stages based on the triggers you’ve defined
Trigger workflows according to any event happening inside your LGM campaigns
And there’s even more…
What gets automated
Automatic contact updates
Every lead added to LGM is synced and matched with your CRM.
Multichannel activity logging
All campaign actions appear on the contact timeline:
emails, LinkedIn messages, responses, connection events, and more.
Triggers & workflow automations
Any campaign event can be used to trigger:
a workflow
a nurturing sequence
a deal creation
a lifecycle update
a task for a salesperson
FAQs
How does contact syncing work?
How does contact syncing work?
LGM automatically creates or matches contacts in your CRM at the start of each campaign.
Which actions appear in the CRM timeline?
Which actions appear in the CRM timeline?
Everything: all campaign interactions, including LinkedIn messages sent and received.
Can I trigger CRM workflows with LGM?
Can I trigger CRM workflows with LGM?
Yes—any campaign event can be used as a workflow trigger.
How long does it take to connect my CRM?
How long does it take to connect my CRM?
Less than a minute for HubSpot and Pipedrive.
Can I send LGM data to other platforms?
Can I send LGM data to other platforms?
Yes, using our integrations or Zapier.