Your CRM is the heart of your sales strategy. When it stays clean, your team can track real conversations, follow up at the right time, and understand what actually drives pipeline.

CRM integrations in La Growth Machine help you keep your CRM updated automatically:

Contacts, lead data, campaign actions, activities, lifecycle stages, and ownership can be synced between LGM and your CRM.

No more copy-pasting. No more guessing who owns what.

Key benefits

La Growth Machine comes with native CRM integrations for:

Once your CRM is connected, LGM can automatically sync lead and campaign data with your CRM.
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Depending on your setup, LGM can:

Both integrations help you keep your sales data clean, but the available options may differ depending on the CRM.
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With HubSpot, you can use advanced options such as:

With Pipedrive, you can sync contacts and activity data to keep your sales pipeline updated from LGM.

When a lead enters a synchronized campaign, LGM checks whether the contact already exists in your CRM.

LGM can use matching information such as:

If no matching contact is found, LGM can create a new contact in your CRM.

In HubSpot, contacts created by LGM are created as non-marketing contacts, so they do not increase your HubSpot marketing contact billing.

LGM can sync lead data collected manually, imported from a source, or found through enrichment.

Common synced fields include:

For HubSpot, field mapping can now be done across two property groups:

This means you can map the right data to the right object.

Examples:

The HubSpot mapping dropdown is grouped into Lead properties and Company properties, so you can pick the right destination without mixing contact and company data.

LGM can log campaign activity directly on the CRM contact timeline.

This can include:

Your sales team can understand the conversation history directly in the CRM, without opening LGM.
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With HubSpot activity mapping, LGM can log actions as native HubSpot activities.

That means your HubSpot timeline becomes easier to read.

Examples:

Campaign actions are logged as Notes.

Email actions are logged as Emails or Notes.

LinkedIn actions can be logged as LinkedIn Messages or Notes.

Call actions are logged as Tasks.

Each synced HubSpot activity includes a source mention such as Sent via La Growth Machine, so your team knows where the activity came from.

Custom events can still be used in HubSpot when available.

They are useful for:

For example, you can build a HubSpot list of leads who opened an Email, clicked a link, or replied to a campaign.

Important: HubSpot Custom Events are limited to specific HubSpot plans. Native activity mapping gives better visibility even when Custom Events are not available.

You can use LGM campaign activity to update lifecycle stages in your CRM.

A common setup could be:

You can also trigger lifecycle updates from LGM qualification tags.

CRM integrations let you trigger workflows based on LGM campaign events.

Examples:

This is where CRM sync becomes more than hygiene. It becomes pipeline control.

In HubSpot, you can map each LGM identity to a HubSpot Contact Owner.

For example:

When LGM creates a new HubSpot contact, it can assign the right owner based on the identity used in the campaign.

LGM follows a simple rule: it does not overwrite existing HubSpot owners.

If HubSpot is connected, you can filter leads by HubSpot Contact Owner inside LGM.

You can find this filter on the Audience and Leads pages.

To use it:

Use this filter to:

Note: The HubSpot Contact Owner filter only appears when HubSpot is connected.

You can import CRM lists into LGM to launch campaigns from an existing CRM segment.

Common examples include:

This lets you use your CRM as a source of truth and LGM as your multichannel activation engine.

You can map CRM properties to LGM custom attributes and use them in campaign messages.

Examples:

Once mapped, these attributes can be used directly inside your LGM copywriting.

You can enable Skip leads already in CRM before launching a campaign.

This allows LGM to check whether a lead already exists in your CRM and exclude them before any message is sent.

Use this option to: