Overview

Zapier is the go-to platform for connecting your tools and automating processes without writing code. La Growth Machine offers a native, highly flexible integration that lets you automate anything you need: CRM updates, notifications, lead creation, campaign monitoring, enrichment, and more.

Here's the link to Zapier x LGM

Key benefits

Advanced automation: Trigger workflows when a lead replies, a message is sent, or a campaign event occurs.
Full integration: All essential triggers and actions are available.
Time-saving: Stop doing repetitive tasks manually.
Unlimited flexibility: Build simple or extremely advanced workflows—your choice.

How to connect La Growth Machine to Zapier

Go to Zapier.
Create a new Zap.
Select LaGrowthMachine as the trigger.
Click Connect a new account.
Enter your LGM API key.
You’re connected. 🎉

Important: The Zapier integration is available on Pro, Ultimate, and Trial plans.

LGM triggers in Zapier

What you can trigger automatically.

Triggers launch your Zap whenever a specific event happens inside LGM.
We included a very large number of triggers to cover every possible use case.

Some examples include:

Lead activity (email reply, LinkedIn reply, click, open…).
Message activity (email sent, DM sent…).
Campaign activity (lead enters campaign, step completed…).
Identity activity (messages sent via LinkedIn or email).

Note: The list is long, so you’ll almost certainly find everything you need.

LGM x Zapier payload

The data you receive for each trigger.

Each time a trigger fires, Zapier receives a block of usable data called a payload.
This payload contains all the information you may need to pass to the next action.

The payload includes:

Complete lead information (name, job title, email, phone, LinkedIn, custom attributes…).
Identity information used to contact the lead.
Campaign details (name, audience…).
Message content when the trigger involves a sent or received message.

Here is a simplified example (from a real payload):

createdAt: 1669919203861
createdAtStr: Thu Dec 01 2022 18:26:43 GMT+0000 (Coordinated Universal Time)
Status: Trigger Tested Successfully !
Type: LINKEDIN_HAS_REPLY
jobTitle: Head of Growth at John Doe
Gender: woman
shortBio: Head of Growth. Mum full time, Geek and Actress on weekend. Open to business opportunities.
dateOfBirth: 12/04/18
persoEmail: [email protected]
Picture: https://lgm-lkn-pictures.s3.eu-west-3.amazonaws.com/profile/johndoe.png
firstName: john
lastName: doe
companyName: John Doe Corp
companyWebsite: https://johndoe.corp
Industry: Music
Email: [email protected]
Linkedin: https://linkedin.com/in/profile-for-test
Twitter: johndoe-not-exist
Phone: 0937286721
Location: San Francisco
customAttribute1: Custom attribute #1
customAttribute2: Custom attribute #2
customAttribute3: Custom attribute #3
customAttribute4: Custom attribute #4
customAttribute5: Custom attribute #5
customAttribute6: Custom attribute #6
customAttribute7: Custom attribute #7
customAttribute8: Custom attribute #8
customAttribute9: Custom attribute #9
customAttribute10: Custom attribute #10
crmId: 945218
identityFirstname: John
identityLastname: Doe
identityId: 1230-1231-1jwb
identityEmail: [email protected]
identityCustomAttribute1: Custom attribute #1
identityCustomAttribute2: Custom attribute #2
identityCustomAttribute3: Custom attribute #3
identityCustomAttribute4: Custom attribute #4
identityCustomAttribute5: Custom attribute #5
identityCustomAttribute6: Custom attribute #6
identityCustomAttribute7: Custom attribute #7
identityCustomAttribute8: Custom attribute #8
identityCustomAttribute9: Custom attribute #9
identityCustomAttribute10: Custom attribute #10
campaign: Demo campaign
audience: Test trigger
sentTemplateName: Follow up number 2
sentMessageBody: Hi there, don't you hate it when you are sad ? Then you should buy my product because it will make you happy, forever. Buy. Now.
receivedMessageBody: Hi, that's a nice product you are selling me. Okay, will buy two of those. One for me, and one for my 13 lbs miniature goat.

Important: The payload is extremely rich, making it ideal for syncing with CRMs, Slack, Google Sheets, Notion, and more.

LGM actions in Zapier

What you can automate inside LGM.

Actions allow Zapier to perform tasks directly in La Growth Machine.

Available actions include:

Create a lead in an audience
Automatically add new leads or update existing ones.
Import leads from a LinkedIn Search URL
Push a LinkedIn search URL to launch that search automatically in LGM.
Remove a lead from an audience
Perfect for unsubscribe flows, GDPR requests, or cleanup workflows.
Update lead status
Useful for marking conversions from external tools like Calendly or CRM events.