If your CRM is not natively integrated with La Growth Machine, you can use Zapier to sync your data automatically.

This article explains how to connect La Growth Machine to external CRMs such as Attio or Zoho CRM, using Zapier to create or update leads when they are activated in your La Growth Machine campaigns.

Key benefits

Zapier acts as a bridge between La Growth Machine and your CRM.

The general logic is:

You build one Zap per CRM, depending on the tool you use.

Follow this section if you use Attio. Here’s the tutorial to create the Zap:

Important: For the name value, map the last name first, then , followed by the first name.

Your Attio sync is now active.

Pro tip: Prefer Create or update record over Create record to avoid duplicates. You can also map additional fields if needed.

Follow this section if you use Zoho CRM. Here’s the tutorial used to create the Zap:

Tip: Make sure mapped fields align with any existing Zoho properties. You can also map additional fields if needed.

Your Zoho CRM sync is now active.

Pro tip: Prefer Create or update module entry over Create module entry to keep your CRM clean.

Once your first Zap is working, you can build more advanced automations using additional triggers.

Common examples:

These setups use the same logic, just with different triggers and actions.

Pro tip: Keep Zaps small and focused. One Zap = one clear purpose.