Overview
Make is an automation tool that lets you connect La Growth Machine with your other applications (Slack, HubSpot, Pipedrive, Notion, Google Sheets…). Thanks to its highly flexible interface, you can automate manual tasks, sync your leads, trigger conditional actions, and manage your workflow with ease.
Key benefits
Conditional scenarios with filters, branches, and multiple paths
Direct integration with LGM using dedicated triggers and actions
Smooth synchronization between LGM and your CRM or internal tools
How Make works
The basics of Make
Make allows you to:
Create automated workflows (called scenarios)
Connect multiple applications together
Configure branches, filters, and conditional paths
It’s a tool designed to help you easily create and manage advanced workflows, with or without code depending on your needs.
How Make interacts with La Growth Machine
1. LGM triggers
Triggers are events triggered inside LGM that automatically start a Make scenario.
Examples:
Email opened by a lead
LinkedIn invitation accepted
Reply detected
Lead status updated
As soon as the event occurs → your scenario starts.
2. LGM actions
These are the tasks executed inside LGM through Make after a trigger.
Examples:
Add a lead to an audience
Update a status
Create a lead in an audience
Triggers = what starts the scenario
Actions = what gets executed
Example use cases
Smart follow-ups
Notify your team when an email is opened or a message is read.
Automatic qualification
Update a status or add a tag whenever an event occurs.
CRM synchronization
Automatically send a lead to an external CRM (outside HubSpot/Pipedrive) as soon as they’re activated in a campaign.
Internal reporting
Send an automatic email recap of your campaign.
And many other customizable workflows depending on your needs.
How to get started with Make
1. Create your Make account : Free to get started.
2. Retrieve your LGM API key : Go to All settings → Integrations & API → API :
3. Add an LGM module in Make : Choose an LGM trigger or action, click Create a connection, and paste your API key.
4. Build your workflow : Add filters, branches, and actions according to your needs.
Important:
The Make integration is included in La Growth Machine starting from the Pro plan.
Advanced workflows
Here are a few advanced Make workflows you can use:
FAQs
Is the Make integration difficult to set up?
Is the Make integration difficult to set up?
No, Make is very visual and the LGM integration provides ready-to-use modules (triggers + actions).
Do I need to know how to code?
Do I need to know how to code?
Coding is not mandatory, but can be useful for advanced workflows.
Can I try Make for free?
Can I try Make for free?
Yes, Make offers a free plan that’s great for getting started and testing your first scenarios.
How do I know if my workflow is working?
How do I know if my workflow is working?
Make displays a detailed execution history and highlights what works or what fails.
Can I combine multiple LGM triggers in a single scenario?
Can I combine multiple LGM triggers in a single scenario?
No, each scenario is linked to a single trigger.
Which plan includes the Make integration?
Which plan includes the Make integration?
The Make integration is included in La Growth Machine starting from the Pro plan.