Hubspot already becomes powerful the moment you enable La Growth Machine’s native integration. Your leads and activity logs sync automatically at the contact level but that’s just the beginning. With dynamic lists, you can turn LGM’s multichannel data into automated segmentation inside Hubspot. This lets you surface missed opportunities, track replies, segment by campaign, and create workflows that work for you.

Key benefits

When the integration is enabled, La Growth Machine automatically creates or updates Hubspot contacts at the start of each campaign. Matching happens using:

If no match exists, LGM creates a new contact.

Any action performed by LGM is automatically recorded on the contact timeline in Hubspot:

You’ll see the content of each LinkedIn DM and each email logged right inside Hubspot.

Tip: Need help setting up the integration? Check our guide on how to connect Hubspot.

When creating a new list in Hubspot, you can choose:

Active lists are where automation comes alive, perfect for real-time monitoring or sales handovers.

Hubspot lets you use all synchronized La Growth Machine activity to create highly targeted segments. Every action LGM performs, from LinkedIn visits to email clicks, becomes available as a filter inside the list builder.

When creating a list, click Add filter, scroll to Integration filters, and select La Growth Machine.

You’ll see all available LGM categories:

Generic campaign events

Email data

LinkedIn data

Sub-filters for precision

Every action can be refined using additional attributes:

Mixing these options lets you build extremely granular segmentation — for example, “people who clicked an email sent by this identity in the last 7 days from this campaign.”

Step 1 — Create an active list

Go to Contacts > Lists, make a new list, and choose Active list so it updates automatically.

Step 2 — Select an LGM event

Click Add filter, choose La Growth Machine, then pick the event you want to segment on — e.g.:

Step 3 — Refine using sub-filters

Narrow your list using:

Step 4 — Combine multiple criteria

You can stack LGM filters to build advanced targeting logic. For example:

This is where the integration becomes extremely powerful, Hubspot’s segmentation engine + LGM’s multichannel data = automated, real-time lead insights.

When campaigns generate a flood of replies, some opportunities inevitably get missed. Dynamic lists make them visible.

A typical automation flow using LGM could be:

To spot opportunities that were never qualified:

This list represents all leads who replied but were never qualified.

Important: If your sales team is qualifying every opportunity, this list should always remain empty.

If you create deals whenever a lead enters a campaign, you can detect missed follow-ups by filtering:

Any contact appearing here likely needs attention from sales.

Note: As with lifecycle stages, a healthy sales pipeline should keep this list empty.