The automation of prospecting is essential today to focus on tasks with higher added value: client meetings, candidate interviews...
At La Growth Machine, we advocate for the use of automation but always in a reasoned manner. To reach a specific, niche, or high-potential audience, it is sometimes necessary to personalize the approach to more easily connect with your target audience.
LGM is here for that: to help you combine the best of both worlds—maximizing personalization and saving time in automatable tasks.
An amazing feature, don't you think? We do 😎
In this article, discover the different manual tasks you can find in La Growth Machine and how to manage them.
What is a manual task?
A manual task, as the name suggests, is a task or activity that is performed by hand. This task is completely personalized and cannot be automated (call, personalized message, video meeting, etc.).
Manage invite note too long
Including a personalized invitation note in your LinkedIn contact request is something we definitely recommend!
But here's the thing, with LinkedIn's 200 character limit for basic account and your eager desire to use up every possible character, sometimes it can backfire. A longer-than-usual variable (like a double-barreled first name) and your campaign gets stuck on that lead. Annoying, right? 😑
Once your campaign is up and running, La Growth Machine detects errors and allows you to correct them!
Here's how it works:
Launch your campaign
If an anomaly is detected, it's flagged under "Require your attention", to correct it click on "To review"
Modify your invitation text to reduce the character count
You new invite note is updated only for this lead
Your campaign can smoothly continue on its way
Manage call
It is sometimes necessary to add a phone call task in the middle of a sequence to pause the campaign for the duration of the call, and then resume automations once the call is completed.
Here's how it works:
Create your campaign with a call block. Suggest a call script with key points not to forget. The script will be visible in advance and during the call.
Launch your campaign
Once your lead reach the Call step, we will create a call task.
Go to your manual task section and clic on "To call" to see all your waiting leads
Call your lead, follow your script and close your deal 🤝. Don't forget to write a summary of your call, it will be saved automatically and always accessible in your inbox.
If your lead is unreachable (missing phone, wrong person, voicemail ...) clic on "Complete" and "Lead unreachable" => Automation will continue
If your call was decisive, qualify it (positive, negative, wrong timing) => Automation will stop
Manage Hyper-personalized messages
