Overview

Automating your prospecting is now essential if you want to focus on higher-value tasks: client meetings, candidate interviews, and meaningful conversations.

At La Growth Machine, we strongly believe in automation — but always in a thoughtful, high-quality way. When targeting a specific, niche, or high-potential audience, personalization is often the key to starting real conversations and building trust.

That’s exactly where LGM comes in: helping you combine the best of both worlds — saving time with automation while keeping full control thanks to manual tasks.

Key benefits

Time savings on repetitive actions
Advanced personalization for high-value leads
Higher-quality conversations with your prospects
Full control over critical steps in your sequences

What is a manual task?

A manual task, as the name suggests, is an action performed entirely by hand. It is fully personalized and cannot be automated.

Here are some examples of manual tasks available in La Growth Machine:

Editing an invitation note that’s too long for a specific lead
Call tasks
Customizing a message for a specific prospect

Managing an invite note too long

Adding a personalized note to your LinkedIn invitation is something we highly recommend to increase acceptance rates.

However, with LinkedIn’s 200-character limit (for LinkedIn Basic accounts), a variable that’s slightly longer than expected (like a double first name) can block your campaign for a specific lead. Annoying, right? 😑

Good news: La Growth Machine automatically detects these errors and lets you fix them easily.

How it works

Launch your campaign
If an issue is detected, it appears under Require your attention
Click To Review
Edit the invitation note to reduce the number of characters

Note: The updated invitation note is applied only to that specific lead.

Your campaign then resumes smoothly, like nothing ever happened.

Adding a call task

Sometimes, adding a call task in the middle of a sequence is the best move. It pauses automation during the call and resumes it once the call is completed.

How it works

Create your campaign with a call block
Add a call script with key talking points (visible before and during the call)
Launch your campaign
When the prospect reaches the call step, a task is automatically created
Go to the manual tasks tab and click Calls
Call your lead, follow your script, and close the deal 🤝

Important: Don’t forget to write a call summary. It’s automatically saved and always accessible from your inbox.

Possible outcomes after the call

Lead unreachable (missing number, wrong contact, voicemail…)
- Click Complete and then Lead unreachable → automation continues
Decisive call
- Qualify the lead (positive, negative, wrong timing) → automation stops
- Qualify the lead (positive, negative, wrong timing) → automation stops

Customizing a message for a specific prospect

When targeting a niche or very high-potential audience, customizing your approach is often essential — especially for your first messages.

You can add:

An icebreaker
A personalized image
A video
Any small personal touch that increases your chances of getting a reply

How it works

Create your campaign
For each message (LinkedIn DM or email) you want to edit before sending, enable Custom before sending
Launch your campaign
When the prospect reaches this step, a task is created
Go to the manual tasks tab, click Review, and select Custom Message
Rewrite your message and add your personal touch