Congratulations on completing your campaigns and receiving a ton of replies!
Now it's time to dive into the analytics and extract valuable insights that can help you enhance your sales prospecting: what worked, what didn't, and why?
Table of contents
What stats and data are available on La Growth Machine's campaign report?
Analyzing your campaigns is fundamental to being a good sales prospector. As former salespeople ourselves, we understand the importance of this data to you. That's why we provide it to help you analyze what happened.
Overview
Starting with the top dashboard, you’ll notice:
All leads: The number of leads began in the campaign
Contacted: The number of people that received at least one message on LinkedIn or Email (Note: an invite note count in this stat)
Replied: number of people that replied
Won: Leads you manually qualify as Interested / Call booked / Negotiating / Ready To Buy / Converted
Lost: Leads you manually qualify as Not Interested / Wrong Target / Already Equipped / Cannot Contact
Note: Lead qualification is only available from the Pro plan
LinkedIn accepted request: people you connected with on LinkedIn
Leads requiring attention: leads requiring actions to progress
How to export the data and what analysis can I do with it in a Google Sheet or Excel?
But is this data internal to LGM? Of course not. We give you the ability to export your leads. To do so, simply select the desired leads or click "Select All" to export all of them by clicking the button on the right. This will generate a CSV file.
This CSV has all the information you need pieces of information, including all the contact information:
First name and last name
Professional email, personal email, and phone number if found
LinkedIn bio
Job title
But also performance information such as:
If you're connected with each lead, with the connection date indicated
The number of times each lead opens your email, with the last date of the last email open
The number of times each lead clicked on your email, with the last date of the last email click
The Reply date and the content of the reply!
The status of the lead in the campaign
The Lead Qualification status - helpful to qualify opportunities
Analyzing this data can help you understand what worked and what did not, doing analysis such as :
Parsing all the replies in chatGPT to analyze the content of the answers!
Producing statistics based on the Lead Qualification status, such as the percentage of calls booked per lead contacted!
Identifying hot leads based on signals such as a high number of email opens, or email clicks
The sky is the limit :)
What are the advanced filters available and how should I use them?
Data exports are available for the most expert users of La Growth Machine. Most of you just need to identify a quick part of your audience and play with them fast!
That is why we have pre-built filters in the app as well.
You can use the following criteria to filter your leads:
By lead qualification status
By Subscription types
By Replies
By Email Data - Opens, Click and Bounce
By data enriched: Has email OR phone
By connection status on LinkedIn
Goal reached: who reached the defined goal of your campaign?
LGM will display the specific leads corresponding to the filter's status. If you want to export them, follow the same procedure as explained before.
Filtering by Lead Qualification Status
Lead Qualification allows you to qualify for opportunities and measure the performance of your campaign. They are the single most important stats you should always keep track of.
Analysis you could do with them :
Analyzing the replies of all the "Not Interested" - to understand why they were not interested and improve over time
You can do so on the fly, as replies are available on mouse over
Or by exporting the data - don't forget the content of the replies is also in the exported CSV!
Prepare a campaign for later with the "Wrong Timing" - transfer them into a new campaign to launch in two months.
Or better, directly in the inbox, set a reminder with the Snooze feature
Filtering by Subscription Type
Subscription type relates to the unsubscribe feature, which went enabled, will allow your lead to stop the sequence and prevent it from being ever re-contacted.
If you have many unsubscribes, this is a very bad sign :
Your targeting is wrong
Your (many?) messages irritated your leads
Analysis you could do with them :
Check the number of unsubscribes you get: if more than 10% unsubscribed, then work on your segmentation and copywriting using our guide!
Filtering by Email status (opens, clicks, bounces)
Emails status will allow you to track opens, clicks, and bounces. They can be great signals of interest by your leads :
Analysis you could do with them :
Look for leads that have opened or clicked on your email a lot of times. This is a strong intent signal - you may want to pause automation on them, and send them a manual message mentioning you noticed they are very much engaged!
Pay attention to your bounce rate: if you see that you have more than a 12% bounce rate, something is wrong: read our guide on how to improve your bounce rate.
Filtering by Enriched Data
La Growth Machine will automatically find the emails, phone numbers, and LinkedIn or Twitter profiles of your leads. These filters can be useful to manage your data
Analysis you could do with them :
For all the leads that have no email, enrich them manually and launch a new campaign.
Identify all the leads for which you have their phone numbers, and cold call them!
Of better, learn how to plan a manual task reminder in your sequence.
Filtering by connection status on LinkedIn
La Growth Machine automatically identifies when you're already connected with a lead, or as soon as they accept your connection request.
Analysis you could do with them :
If you have less than a 25% connection rate, you may want to work on optimizing your connection note. Learn more on how to optimize your connection rate
If you see that you're already connected with a lot of people, you may want to use our "Is a relation" condition to further adapt your sequence. Learn more about our recommended strategies using our "Is a relation" filter
There is more that can be done as you become an LGM expert!
What actions can I take on the leads after my analysis is done?
It's all great to be able to do so many analyses, but what can I do next with my results? That's what the Lead Management Actions are for!
Within the campaign, you have the following options:
Pause leads: they will not be contacted again, but you can unpause them whenever you want.
Resume leads: unpause them.
Add notes: you can add notes to specific leads, which will be displayed in their lead information.
Add them to a new audience: reactivate them in another campaign now or later!
Edit Subscription: to manually unsubscribe leads!
And voilà! You are now a pro at exporting and managing your leads. Congratulations! If you want, you can learn how to improve your reply rates by choosing the right communication channel.
It’s your turn now!
Now that you know how to collect and export your data, you just have to analyze it. Here’s some article that can help you to analyze this data