LaGrowthMachine allows you to add an unsubscribe link in your emails, that will allow your leads to choose to stop receiving communication from you.
Table of contents :
What is an unsubscribe link?
An unsubscribe link is a link included in an email that allows the recipient to unsubscribe or opt-out of receiving future emails from the sender.
How to add it to my emails?
Click on the "unsubscribe" icon to add it to your email:
What happens if my lead choose to unsubscribe?
If your lead choose to unsubscribe, they will be tagged as "unsubscribed", the campaign will be stopped & marked as completed for him/her.
Please note that : if a lead unsubscribes, you will no longer be able to contact them, even if you add them to another campaign.
What are the PROs & CONs of showing an unsubscribe link?
✚ PROs
GDPR compliancy: It allows leads to easily opt-out of receiving further messages
Long Term Deliverability: It can help reduce the number of spam complaints, which can damage your domain reputation
Clean Lists: It can help maintain a clean contact list, which can improve deliverability rates and the effectiveness of future campaigns
➖ CONS
Short Term Deliverability: Providers like Google detects unsubscribe links and can associate it with mass emailing
Reply Rate: The lead can easily identify that you have automated your message, thanks to the unsubscribe link