Hello there! You may be wondering how to improve personalization for your leads. As you know, creating a connection with your lead can lead to more deals. Does no one like to receive an email addressed to {{firstname}}, ey?
With LaGrowthMachine's personalised images, you can take personalisation to the next level! Let's see how it works.
Table of content
A quick reminder of custom attributes
If you want to send personalized images to your leads, you definitely need to use Custom Attributes. If you are unfamiliar with how it works, you can read our article on How to use CustomAttributes to personalize at scale!
Warning, Experimental Feature
This feature is quite experimental. We recommend you test it internally first, on a few colleagues. Plus, it won’t work on Linkedin Direct Message without a third-party service that we will explain 😉
Setting up your HTML and embedding it
In order to set up a custom image for each lead, we will use some HTML code for each lead, as seen below
<img src="REPLACE_WITH_THE_URL_OF_YOUR_CUSTOM_IMAGE" alt="img" />
For each lead, reuse this tag as in your CSV. Make sure to replace "REPLACE_WITH_THE_URL_OF_YOUR_CUSTOM_IMAGE" with the custom url, as shown below.
You can use our template to generate the customAttribute
Once your list is ready, export it to a CSV
And import it into LGM, making sure to map the right customAttribute
Once imported, you'll be able to use it in your templates as shown below.
Simplu insert a customAttribute into the message fild of your campaign
You just have to launch your campaign and here’s what your lead will receive, here with a GIF as an example!
Linkedin link’s preview policy (Uclic)
You may not be familiar with this, but it’s not possible to embed a picture in a LinkedIn direct message. LinkedIn will force you to put the link directly and will generate a preview. But with GIF, it won’t work on Linkedin.
So, you are telling me that we can’t send personalised images on Linkedin?
Fortunately, there is a service called Uclic!
What is Uclic?
Uclic is a SaaS solution that allows you to create custom links and preview landing pages at scale to send via LinkedIn or Email.
How to integrate Uclic with LaGrowthMachine?
Uclic work by generating a URL with parameters to pass through that are used for personalization.
Set up a custom link on Uclic and use LaGrowthMachine’s customVariables to pass the information to do personalization.
It’s up to you now!
Now that you know how to personalise your images, why don’t you give them a try?
And to go further, and to help you not impact your deliverability, you can read this article