Starting your first campaign on La Growth Machine can feel overwhelming. Choosing the right standard—Email > LinkedIn has a massive impact on performance. This article helps you decide which one fits your audience and shows you how to use Email > LinkedIn effectively.

Key benefits

Before choosing a standard, take a step back. The “best” sequence depends entirely on your leads, your data, and your audience behavior.

Your lead source heavily influences which channel you should start with.

If LinkedIn is your primary source:

Tip: For more details on enrichment rates, read our guide on how we find professional emails.

In this case, starting with LinkedIn > Email often makes more sense—unless your audience is far more responsive via email.

If your leads come from an external source (CRM, database, CSV), you’ll usually have:

La Growth Machine can often identify LinkedIn profiles using first name + last name + company name, but email is usually the most reliable starting point here.

Important:

If you still want to go LinkedIn-first with a CSV, make sure your sequence segments leads based on La Growth Machine’s ability to find LinkedIn profiles.

Don’t blindly follow recommendations. Know your audience.

Before choosing, ask yourself:

The rest should follow naturally.

Imagine you’re outreaching to freelancers identified via LinkedIn:

In that case, prioritizing email simply doesn’t make sense.

Conclusion:

If, after all this, Email > LinkedIn still feels right, let’s dive into how to use it properly.

Email > LinkedIn is a classic email-first sales routine.

Let’s break the sequence down step by step.

The sequence starts with a Has Pro Email action. From there, two paths exist:

Email gives you more space—but that doesn’t mean you should use it all.

Important:

Nobody enjoys long sales pitches. Precision beats length every time.

This is where you grab attention.

Goal: Catch attention by showing how you do what you do.

More traditional and structured:

We recommend segmenting prospects by persona and using custom attributes, for example:

Close with a demo proposal as CTA.

Note:

We intentionally do not include a Calendly link upfront. Sending one too early often signals mass emailing. We share it only once the prospect replies.

Simple. Respectful. Effective.

The LinkedIn connection request acts as a soft reminder of your email.

At this point:

You can choose to add more than three follow-ups, depending on:

If the lead doesn’t accept:

Several approaches work well:

Sometimes, no verified email is found.

Note:

You may choose to activate risky emails, but let’s assume you still don’t have one.

Since you have the LinkedIn profile:

All our data shows that transparency leads to higher-quality calls.

Tip:

Focus your note on perceived value and close with a demo proposition as CTA.

For more details, read our guidelines on whether you should add a note or not.

This likely happened because:

Either way, you can now send LinkedIn messages.

Important:

Before writing DMs, read our best practices for LinkedIn copywriting.

Two variations depending on your connection request:

As with the first email, we often:

Goal: Catch attention.

Adapt your email content to LinkedIn:

Pro tip:

Read our guide on optimizing links for click-through rates on LinkedIn.

If no email exists, you can’t switch channels.

No reply doesn’t necessarily mean no interest:

Tracking performance goes beyond reply rates.

From the dashboard, you can monitor:

If your CRM is natively connected and lifecycle stages are set correctly:

This allows you to track: