Overview
Not every lead will accept your LinkedIn request. Maybe your profile wasn’t fully optimized, or the value you could offer wasn’t immediately obvious. Still, your audience is targeted and you know that a conversation would be worth it. The good news: there are several ways to reconnect without sounding pushy or automated.
Key benefits
Re-engage leads even when the LinkedIn invitation fails.
Use a true multichannel strategy across email, LinkedIn, and alternate identities.
Keep a natural, human tone, even when using automation.
How to reactivate a lead
Multichannel approach: switch to email
La Growth Machine enriches your leads to find their professional email addresses. Depending on your audience, we verify between 30% and 60% of emails.
When a verified email is available, you can add an email step to your workflow and reconnect with your lead—even if they never accepted your LinkedIn request.
Tip: In your message, mention that your LinkedIn invitation is still pending or was ignored. It makes the outreach feel more natural and personal.
For more detailed advice, check out our full guide on how to sequence LinkedIn messages and emails effectively.
No email found? Reactivate the lead using another identity
If no email is available and your lead hasn’t accepted your LinkedIn invitation, you can still try reaching out using another identity from your company. This strategy is simple, natural, and surprisingly effective.
How to do it
Be transparent: explain that the account is important and you genuinely want to connect.
Use a senior profile: a VP of Sales or even the founder adds weight and credibility.
Automate the switch to another identity using the Add to audience action.
Once added to this new audience, your lead will automatically enter a campaign associated with another identity. Make sure the campaign starts with a LinkedIn invitation that includes a note to keep the outreach personal.
Pro tip: This strategy is incredibly effective and doesn’t feel automated at all.
FAQs
Why do some leads ignore my LinkedIn invitations?
Why do some leads ignore my LinkedIn invitations?
It may be due to an unoptimized profile, a lack of context, or simply timing.
Can I contact a lead without an email and without a LinkedIn connection?
Can I contact a lead without an email and without a LinkedIn connection?
Yes. Using another identity from your company is a great alternative.
Is it risky to automate follow-ups using another identity?
Is it risky to automate follow-ups using another identity?
Not if the message stays human and transparent. In practice, this approach often feels more natural.