Overview
You’ve done everything right: a strong ice-breaker, a clear value proposition, solid and relevant social proof. You’ve followed up across multiple channels. And still… not enough replies.
At that point, the classic fallback is to ask if they can redirect you to the right person. It works sometimes — but it’s nowhere near as powerful as the multi-identity strategy.
Used correctly, this approach can triple the reply rate on your final messages.
Key benefits
Higher reply rates thanks to a more human and differentiated approach
Positive surprise effect that breaks typical automation patterns
Prospect validation by clearly positioning them as a high-priority account
What is the multi-identity approach and why does it work so great?
What is the multi-identity approach and why does it work so well?
Just like multichannel strategies, the multi-identity approach relies on using another member of your team to reach out to the prospect.
In simple terms: if Agathe’s outreach didn’t get a reply, Adrien steps in.
That’s it. But there’s a catch.
Important: You should not start a brand-new generic sequence. That would feel automated at best — and disorganized or annoying at worst.
When done properly, the multi-identity strategy works surprisingly well. It’s all about following a few key rules.
Be transparent and flatter the prospect
Acknowledge the previous outreach attempt. Pretending it never happened makes the message feel robotic.
Be explicit about why you’re reaching out again: because this account truly matters to you. That transparency is flattering — and it makes the message feel intentional and human.
Example of a simple, effective message:
Hello {{firstname}}, I know Adrien has already tried to reach you, and we strongly believe we should work together. Let's make this meeting happen!Simple. Direct. Flattering. And incredibly effective — especially when sent from the right profile.
Use a senior profile as the second identity
This strategy becomes even more powerful when the second outreach comes from a senior person in your organization: a Head of Sales, a VP Sales, or even the founder.
The goal is clear: show real commitment to starting a conversation.
A progression that works particularly well:
Identity 1: Sales team
Identity 2: Head of Sales
Identity 3: Founder
Important: Seniority must be obvious. The sender’s role and title should clearly stand out — which is why this strategy works best when it starts on LinkedIn.
Start on LinkedIn, then switch to email
LinkedIn is a perfect entry point. Every connection request highlights your profile and bio. Use that to your advantage by optimizing your headline and summary to build trust.
A founder or executive title immediately stands out, and prospects can easily check your profile for more context.
After a few days, follow up by email. Again: simple, direct, and personal.
Example of a founder-level email:
Hey {{firstname}},
I'm personally outreaching after Agathe's attempt to set up a call with you to showcase to you LaGrowthMachine's multichannel automation capabilities.
I'm the founder of LGM - {{companyName}} is on our top 50 accounts we absolutely want add to our hall of famous customers.
Given your outbound team size, that you're using Hubspot as a CRM, and that your target is strongly active on Linkedin, I'm sure we can help you improve your lead automation strategies drastically
Would love to set up a call later next week, if the timing is right for you?This works so well because it feels genuinely human and highly individualized. Very few sales organizations push multi-identity strategies this far — especially up the seniority ladder. That surprise factor makes it feel anything but automated.
Automating the multi-identity strategy with La Growth Machine
Even better: you can automate this entire approach with La Growth Machine.
Using the Add to audience action, you can automatically move a lead into another campaign — run by a different identity.
For example, after an Email + LinkedIn sequence with two follow-ups, add an Add to audience step at the end of each branch. The lead is then automatically picked up by the founder or another senior profile.
Recommended automated multi-identity sequence
Keep it simple. No fluff.
LinkedIn connection request
Hey {{firstname}}, I know Agathe already tried to reach out, but you're a top priority account and we strongly believe we can help you save a lot of time on your multuchannel outbound!
Let's make that meeting happen! LinkedIn message after acceptance (within 7 days)
Great to connect! When would you be available for a chat with Agathe, you, and me?
Would love to deep-dive into your current outbound process and show you how LaGrowthMachine can drastically improve your performance and operations!
Final email if the connection isn’t accepted
Hey {{firstname}},
I'm personally outreaching after Agathe's attempt to set up a call with you to showcase to you LaGrowthMachine's multichannel automation capabilities.
I'm the founder of LGM - {{companyName}} is on our top 50 accounts we absolutely want add to our hall of famous customers.
Given your outbound team size, that you're using Hubspot as a CRM, and that your target is strongly active on Linkedin, I'm sure we can help you improve your lead automation strategies drastically
Would love to set up a call later next week, if the timing is right for you?
You’re now ready to deploy a powerful, human, and fully automated multi-identity strategy — powered by La Growth Machine.
FAQs
When should I use the multi-identity strategy?
When should I use the multi-identity strategy?
When multiple well-crafted attempts haven’t generated a reply and the account is strategically important.
Do I always need to use a senior profile?
Do I always need to use a senior profile?
Ideally, yes. The more senior the profile, the stronger the validation and surprise effect.
Could this approach feel too pushy?
Could this approach feel too pushy?
Not if you stay transparent, respectful, and clear about why you’re reaching out again.
Can this strategy be fully automated?
Can this strategy be fully automated?
Yes. With audiences and multi-identity sequences in La Growth Machine, the entire flow can be automated end to end.