Overview
Webinars are a powerful way to educate, raise awareness, and demo your product at scale. But let’s be honest—it’s also very easy to mess them up 😅.
A webinar that actually generates conversions (sign-ups, trials, payments) requires solid planning, smooth execution, and smart follow-up. And a big part of that can be automated with La Growth Machine.
Key benefits
Higher conversion rates than poorly scaled 1:1 demos
Massive time savings for sales and CS teams
Stronger engagement before, during, and after the webinar
Group webinars vs 1:1 demos: key stats
During the first two years of La Growth Machine, we used a closed onboarding model:
Sign-up → waitlist
Access only after a 55-minute 1:1 product demo
The goal was simple: filter out curious users and focus only on prospects ready to buy.
A Typeform after signup
Manual prioritization
A long, personalized demo
Results
31% conversion rate after a 1:1 demo
👉 About 3× the market average
Great results… but terrible scalability.
As sign-ups grew:
We only had 2 sales reps
We had to reject or delay prospects
Frustration grew on both sides
Switching to group webinars
That’s when we tested group onboarding webinars:
📅 Every Tuesday at 5 PM
👥 Open to everyone
⏱ Shared demo + high-quality Q&A
🚀 More people onboarded per week
Results after 2 months
72% stayed until the end
21% became customers
4× more people onboarded weekly
Much more time for quality follow-up and upsell
Shared questions surfaced powerful new use cases
👉 If your product works well in a group demo format, you should absolutely consider this.
Recommended tools for a successful recurring webinar
An excellent tool to host webinars:
Registration pages and reminders
Live engagement features (Q&A, polls)
Post-webinar engagement data
Seamless integration with La Growth Machine
Easy to set up, powerful, and cost-effective.
La Growth Machine
Obviously 😉
A key part of your strategy to:
Continuously generate registrations
Automatically engage attendees and no-shows
Segment and prioritize leads
Tip: a simple Google Sheet can also help for light manual sorting.
Before the webinar
Why you should use a recurring date
One of the biggest webinar problems: fixed dates.
If people can’t attend, they simply don’t register.
Replays alone rarely convert.
Recurring webinars solve this:
Same day, same time every week
Easy to integrate into the customer journey
Perfect for group onboarding
Especially for onboarding webinars—the content is mostly the same anyway.
Why you should aim for at least 40 registrations per session
Group energy is everything:
Large audience = strong social proof
More attendees = more questions
More questions = more perceived value
More interaction = better conversions
But beware:
Fewer than 15 attendees → webinar usually fails
Average attendance rate: ~40% (ours is ~60%)
👉 To get 15–20 attendees, you need ~40 registrations.
👉 Only about 51% of landing page visitors actually register.
Bottom line: reach matters.
Strategies to guarantee enough registrations
Make the webinar part of your onboarding
At La Growth Machine, the webinar invite is:
In our welcome email
Directly visible inside Livestorm
You don’t need closed onboarding to do this—any onboarding flow works.
Run dedicated multichannel outbound
Identify prospects via Sales Navigator
Run a LinkedIn → Email sequence (max 2 follow-ups)
🎯 Target: 3–8% registration rate
➡️ Roughly 500 contacts per week to reach 40 sign-ups
Invite attendees of similar LinkedIn events
With LGM, you can reach out to:
These are excellent warm leads.
Post regularly on LinkedIn
3,000–5,000 views per post is very achievable
Use:
Customer testimonials
Webinar clips
Concrete use cases
During the webinar
Why you should always be two
The main goal of a webinar is engagement, especially for group demos.
The classic problem
Questions are saved for the end
People forget them
Some attendees leave early
The solution: a duo
1 host: runs the demo/presentation
1 moderator: answers questions live
Important: actively encourage questions from the start.
Driving real interaction
Pause every 3–5 minutes
Explicitly ask if there are questions
Even if there are none, keep asking
Pro tip: have a “fake attendee” ask the first questions to break the ice 😉
Why you should use polls
Polls are perfect to:
Drive engagement during the presentation
Adapt the demo to your audience
Restart interaction if there are no questions
Qualify leads for post-webinar follow-up
They should be part of your script and planned in advance.
Why you absolutely need a script
Great webinars feel natural—but they are fully scripted.
A script helps you:
Plan polls and transitions
Schedule pauses
Help the moderator pick the right questions
Keep a smooth, engaging rhythm
After the webinar
Automatically re-engage no-shows
Many teams stop here. Big mistake.
Who registered
Who attended (or not)
Poll answers
👉 Import no-shows into LGM and run a short:
LinkedIn + Email sequence
Keep it simple and natural, it works great :
The enrichment allows us to find the LinkedIn profile
Our Message on LinkedIn (it’s the same whether we’re connected or not)
Hello {{firstname}},
I see you signed up for our onboarding session. Did something come up at the last minute?
Would you like to join our next session?
They take place every Tuesday at 5 p.m.!
Our follow-up via email
Subject: Unable to make it yesterday?
Hello {{firstname}},
I couldn't help but notice that you were unable to attend our onboarding session yesterday on La Growth Machine!
We organize group onboarding sessions every Tuesday at 5 p.m. They last about 55 minutes, with 30 minutes of presentation and 25 minutes of Q&A, and are limited to 30 participants so that we can answer implementation questions individually. We also take the opportunity to share strategy recommendations!
This will allow you to fully discover the capabilities of LGM.
Will you be able to join us?
The ‘Visit Profile’ 3 days later is a soft reminder in case they don’t reply. Your head will appear again in their LinkedIn notification. You’ll see, it drives replies :)
Result: 41% re-register for the next session.
Identify and prioritize high-value accounts
You’ll typically have two segments:
Mass market → self-serve
High-priority accounts → 1:1 follow-up
Segmentation signals
Seniority
Company size
Deal potential
Poll responses
Mass-market engagement strategy
Goals:
Be friendly and helpful
Push trial sign-ups
Encourage referrals
Connect on LinkedIn (84% acceptance rate post-webinar)
The enrichment allows us to find the LinkedIn profile
Our Message on LinkedIn (it’s the same whether we’re connected or not)
Hey {{firstname}}
I hope yesterday's webinar proved interesting :)
Feel free to reach out should you have any questions!
Also, we host this webinar every Tuesday at 5 pm! If you know people they should attend, let me know so we may invite them!Immediately follow up with a simple email :
Subject: Trial LGM
Hey {{firstname}}
Quickly following up after yesterday's webinar!
Don't forget to signup to LaGrowthMachine so you may benefit from the 14 days trial :)
And let's keep in touch if you have questions!
Cheers,
{{identity.firstname}}
The trick? 3 days later, a quick message on LinkedIn that feels extremely natural and drives a lot of engagement!
Hey {{firstname}}
Just checking-in, how's the trial going?If you want to go even further, you can plan a follow-up in 9 days asking how the trial went! Great way to close deals too
Hey {{firstname}},
you trial just ended! Are we going to count you amoungst our most faithful clients?
High-priority account strategy
This is where the real value is 💎
Key principles:
Highly personalized icebreakers by persona
Multi-identity approach (founder + sales)
Invite to a 45-minute strategic follow-up call
Everything can be fully automated with La Growth Machine.
Enrichment to get the LinkedIn profile
Our Message on LinkedIn (it’s the same whether we’re connected or not)
Hi {{firstname}},
Thanks for accepting. In short, my role as Client Partner is to support accounts identified as high potential, such as {{companyName}}, throughout your implementation of LGM to ensure you build the best prospecting strategy :)
Do you have a timeline for implementing LGM?No email. Let’s keep it simple and natural.
Automatically add it to our sales’ lead (Agathe) using “Add to Audience”, so it may automatically be engaged in the following sequence
Here’s how Agathe sequence looks then
The first email is fairly standard. The {{customAttribute1}} is the personalized icebreaker!
Subject: Implementation of LGM
Hello {{firstname}},
We've looked into the attendees with Adrien, and obviously {{companyName}} stood out!
{{customAttribute1}}
My role as Client Partner is to help high-value accounts in implementing LGM, to make sure you build the best outbound strategies
If you're about to implement LGM, should we organize a 45min call together to discuss strategy and implementation?
Best,
{{identity.firstname}}
It’s immediately followed by a message on LinkedIn, to make it very natural :
Hey {{firstnamel}},
Quickly following up on my email. You're exactly matching our ICP of companies benefiting the most from LGM
Let's find a time to chat about strategies & implementation!If they accept us within a day, here’s our follow-up
Great to connect!
What's your timing on implementing LGM?
If not reply after a few days, an email follow-up :
Subject : Implementation of LGM
Hello {{firstname}},
Noticed you didn't book a meeting to help you implementing LGM.
In the end, you're not going to use LGM?
The aim of that first call is to discuss your goals for the quarter, and advise you on the best strategies to meet them!
If that's still of interest, can you book a slot on my agenda?
Then another 7 days later. It’s a last resort to close the loop
Subject : Implementation of LGM
Hello {{firstname}},
I haven's heard back from my previous messages. I'm getting the sense there's been a shift in priorities, and discussing LGM is now lower on the list!
I'd consider it a personal favor if you could let me know either way, so I can stop filling up your inbox, which I'm sure you can appreciate :)
Have a great day,
{{identity.firstname}}
Just to make sure, we’re also doubling down with a message on LinkedIn
Hey {{firstname}}
Doubling my email to make sure you've been receiving them!
LGM is not part of your lead generation strategy anymore?Result: about ⅔ of high-priority accounts book a 1:1 call.
FAQs
Do webinars convert better than 1:1 demos?
Do webinars convert better than 1:1 demos?
Yes—when done right. They scale better and free up time for high-value accounts.
What’s the ideal number of attendees?
What’s the ideal number of attendees?
At least 15–20 engaged participants for strong interaction.
Why is La Growth Machine key to this strategy?
Why is La Growth Machine key to this strategy?
Because it automates the before, during, and especially the after—where most teams drop the ball.
Can you automate follow-up without losing the human touch?
Can you automate follow-up without losing the human touch?
Absolutely. Well-written multichannel sequences (LinkedIn + email) often feel more human than email alone.