Thinking about automating your inbound with La Growth Machine? You definitely should! Data shows that adding LinkedIn interactions to your inbound automation increases your engagement rate by 32%!

Want to master multi-channel inbound strategies? Read-on!

Table of contents :

You’re probably automating your inbound using automated email onboarding sequences via tools such as Sendgrid or Intercom.

Then why should you add LinkedIn (or even Twitter) to your inbound strategy?

The simple answer is engagement!

People are used to receiving automated emails after signing up for a new product. They know it’s automated and pay little attention to them. They’re even less likely to reply to them.

Reaching out via LinkedIn will surprise them with a personal touch. They don’t need to know it’s an automated one ;)

And the data proves it works great! Some examples

If you’re doing a closed onboarding or Request access approach, you’re probably requiring your lead to fill up a form to provide you with more information, with reminders to fill up the form via emails.

We used to do the same and improved our form completion by 32% by adding LinkedIn follow-ups in the process

You’re probably enrolling your new signups into drip email campaigns. The usual engagement rate there is 7%.

We added engagement on LinkedIn in two steps :

And collecting extremely viable product and sales feedback (see below).

You probably have automated email being sent after a lead failed to convert at the end of their trial period, but are seeing a very low engagement rate.

Adding LinkedIn boosted our reply rate to 18%, helping us understand why some didn’t convert, but also turning some of them into customers in the end!

You get the idea, engaging with your inbound leads on LinkedIn is a great way to foster relationships and drive better conversions.

Now let’s deep dive into how you can do just that with La Growth Machine

La Growth Machine is primarily used to automate outbound prospection by importing and enriching leads from LinkedIn.

But you can also have leads being pushed automatically using our APIs and Zapier.

It sounds technical, but it is not. We’ve made a video to show you how to connect any tool using Zapier and our API integrations. It takes about 15min to set up, which will allow you to connect leads from sources such as :

Any source depending on where your leads will come from!

Now that you know how to easily do this on La Growth Machine, let’s provide you with examples of sequences to engage with your leads based on the use cases we mentioned before!

Again, copywriting is key and we do advise keeping it short and to the point as LinkedIn data shows that shorter messages yield a higher reply rate

Let’s take the example of engaging leads during their trial period

A simple four steps sequence :

Add your leads after they sign-up:

Since you’ve connected your signup from your CRM to be pushed automatically into the campaign, any signup will enter the sequence.

You may notice that we have La Growth Machine enriching the lead before reaching out. This is because you probably don’t know their LinkedIn Profile, nor require them when signing up.

Fortunately, La Growth Machine can find somebody’s LinkedIn Profile using only their first name, last name, and company name. We’ll have La Growth Machine automatically find it so we may next add them.

We recommend you send a note to provide real context for your connection!

Fairly simple and sympathetic, it won’t yield many replies but allows us to establish the relationship for what’s coming next!

Now this is one of the key elements of the sequence: a message simple and open-ended message to drive replies:

No need to do anything fancy, you probably have drip emails for that. Let’s keep it :

And it works great: that simple message is yielding a whooping 36% reply rate.

Even better, many of these replies will be about stuff blocking them, which will help you drive customer satisfaction as you’ll be able to help them proactively!

For the 36% that have replied, you’ll be able to help them turn into customers proactively.

No need to send them an automated message there if they don’t, it’d be a bit suspicious given the previous convo.

This is why this step is limited to people that haven’t replied.

You’ll also need to use Zapier to automatically stop the automation on the lead if the lead has paid on Stripe as seen below

It’s easy to set up, here’s a video to show you how!

Back to copywriting, again, brevity is what works best!

You’ll notice that copywriting is using brutal honesty (“What did we do wrong?”) to drive empathetic replies. We found out that using such formulation yields more replies as :

This message works great yielding an 18% reply rate and helping us recover failed trials.

Now, many won’t reply, and this is sometimes just because LinkedIn is a pain to use daily.

And, since it’s easy to automate multi-channel sequences using La Growth Machine, why not send an email?

It’s up to you now!

With the previous example, you got a first glance at how you could automate your inbound and increase engagement, using our APIs and Zapier.

Your brain must be driving crazy with ideas of stuff you could implement with that newly acquired capacity. Into a few, starting with automatically engaging on LinkedIn after a meeting is booked!

Why? This will create a meaningful connection right before the meeting, making sure it’ll go smoothly then.

Here’s what the Zapier will look like!

The sequence within La Growth Machine:

A simple three-step sequence :

Simple enough, but you’ll see, great to build rapport before the meeting!

Another great use-case of using multichannel with your inbound is to increase the lead qualification form completion rate.

If you’re familiar with Enterprise Sales or Superhuman’s approach to closed boarding, you’re probably sending a Typeform via email after they sign up to qualify the lead and let him the possibility to show a strong willingness to buy.

We used to automate a simple email sequence in case they didn’t fill up the Typeform and got a decent 54% form completion rate.

By adding small interactions via LinkedIn, we boosted it to 72%!

Here’s our sequence:

You’ll want to stop the automation from continuing as soon as the Typeform is filled, which can be done easily using Zapier and our APIs as seen below (same case as with Stripe!)

We’ve shared with you the basics and your brain must be driving crazy with the limitless possibilities. Here’s some more reading for you :