Overview
Thinking about automating your inbound with La Growth Machine? You absolutely should.
Data shows that adding LinkedIn interactions to your inbound automation increases engagement by 32% 📈.
Key benefits
+32% engagement thanks to multichannel outreach
More human interactions even with automation
Higher conversions on trials, forms, and sales
Advanced automation using API, Zapier, and Make
Why use multichannel approaches, even for inbound?
You’re probably already automating your inbound using email onboarding sequences through tools like Sendgrid or Intercom.
So why add LinkedIn to your inbound strategy?
Simple answer: engagement.
People are used to receiving automated emails after signing up for a product.
They know it’s automated—and often ignore it. They’re even less likely to reply.
Reaching out on LinkedIn, however, catches them off guard.
It feels personal—and they don’t need to know it’s automated 😉
And the data clearly shows it works.
Example 1: access requests (private beta or enterprise sales)
If you use a closed onboarding approach, you probably ask leads to fill out a form, with email reminders.
We used to do the same.
By adding LinkedIn follow-ups, we increased form completion by 32%.
Example 2: engaging prospects during the trial period
Typical drip email campaigns see around 7% engagement.
We added LinkedIn engagement at two key moments:
Right after signup → 25% response rate
5 days into the trial → 36% response rate
Result: highly actionable product and sales feedback.
Example 3: prospects who didn’t convert after the trial
End-of-trial emails usually get very low engagement.
By adding LinkedIn, our response rate jumped to 18%, allowing us to:
understand why prospects didn’t convert,
and even turn some of them into customers afterward.
Bottom line: engaging inbound leads on LinkedIn builds stronger relationships and drives better conversions.
How to automatically push inbound leads into La Growth Machine
La Growth Machine is often used for outbound, via LinkedIn lead imports and enrichment.
But you can also automatically push inbound leads using:
Important: setup takes about 15 minutes.
You can connect leads from:
CRMs (HubSpot, Salesforce, Pipedrive)
Typeform
Intercom
Segment
Stripe
or virtually any inbound source
Inbound steps and copywriting best practices
Copywriting is key.
LinkedIn data shows that short messages get higher response rates.
Let’s walk through a concrete example during a trial period.
Step 1: add leads on LinkedIn right after signup
Once your CRM is automated with LGM, every new signup is automatically pushed into the campaign.
LGM enriches the lead before contacting them.
Even if you only have first name, last name, and company, LGM can automatically find the LinkedIn profile.
Tip: add a personal note to your connection request to provide context and break the ice.
👉 Simple, friendly, and perfect for starting the relationship.
Step 2: make sure everything is going well after 5 days
This is one of the key messages in the sequence:
Human: short and simple
Open-ended: invites prospects to share blockers
Result: an impressive 36% response rate.
Pro tip: most replies highlight friction points, helping you proactively improve customer satisfaction.
Step 3: understand why they didn’t convert
This step targets only leads who didn’t reply earlier.
Leads who did reply can be handled manually to maximize conversion.
You’ll also need Zapier to automatically stop the sequence if the lead pays on Stripe.
Example message
Hello {{firstname}},
I noticed your trial ended but you didn’t subscribe 😕
What could we improve?Why this works:
You acknowledge that something didn’t work
Timing-related leads feel comfortable replying
18% response rate, recovering non-converted leads
Step 4: final attempt by email
Some people don’t reply simply because they don’t use LinkedIn often.
Send a multichannel automated email:
Hey {{firstname}},
I contacted you via LinkedIn to help you get started at {{identity.companyName}}, but it might be easier to do this by email!
I noticed that you didn't go beyond the trial period. Can you tell me what we missed? It will be very useful for us to continue improving and refining our acquisition strategy ;)
{{identity.firstname}}Advanced use case: automated follow-up after a Calendly booking
Automating follow-ups after a Calendly-booked call helps build rapport just before the meeting.
Typical sequence
LinkedIn connection request with a warm message
Thank you for booking a meeting with me. I look forward to our chat!
Automated follow-up after acceptance
If you have any questions before our meeting, please don't hesitate to contact me!
👉 Simple, but incredibly effective at building trust before the call.
Advanced use case: +32% increase in qualification form completion
If you use a Superhuman-style closed onboarding, you probably send a Typeform after signup.
Email-only sequence → 54% completion
Email + LinkedIn → 72% completion 🎯
Sequence used
Email inviting to fill out the Typeform
Subject: {{firstname}}, your invitation to La Growth Machine
Hey {{firstname)}},
Thanks again for joining The Growth Machine.
We've reviewed {{companyName}} and decided to move you up the waiting list! La Growth Machine is the best sales automation system for generating leads through LinkedIn, email, and Twitter.
You'll get 3.4 times more responses than before, while staying connected to your CRM. Most importantly, you'll save a lot of time. About 40% of a sales rep's daily work can be saved by using our tool.
To start your onboarding, we just need to check a few technical details to make sure you can use LGM and how you want to implement it.
Can you fill out this short questionnaire?
Have a great day,
{{identity.firstname}}Humanized LinkedIn follow-up
Hey {{firstname}},
I sent you a form to better understand your needs and how you want to implement our tool, so please fill it out :)
This will allow us to tailor your onboarding experience. Final reminder with the link
I'll share the link again, just in case:
https://lagrowthmachine.com/typeform
Important: automatically stop the sequence once the Typeform is filled using Zapier + API.
FAQs
Why add LinkedIn to an automated inbound strategy?
Why add LinkedIn to an automated inbound strategy?
Because LinkedIn adds a human touch and significantly boosts engagement compared to email alone.
Can I stop automation when a lead converts?
Can I stop automation when a lead converts?
Yes, using Stripe, Typeform, or CRM triggers through Zapier/API.
Does multichannel really perform better?
Does multichannel really perform better?
Yes. The examples above show gains ranging from +18% to +36% response rates, depending on the use case.