Overview
Quick answer: yes ✅
Sometimes, you may want to run recurring campaigns, like sending a LinkedIn invitation or a welcome email to new website sign-ups.
Previously, you might have duplicated your campaign every week and added new leads 😅.
But did you know you can add leads to the same campaign, even if no actions are currently pending? This saves time and makes your outreach more efficient.
Key benefits
Time-saving by avoiding the need to recreate campaigns
Dynamic sequences that automatically include new leads
Flexibility with multiple ways to add leads
Continuous analysis: move and reuse leads to maximize results
How it works
A campaign is never truly finished unless you pause it (see our article “When is my campaign finished?”).
You can add unlimited leads to a campaign, and they will continue automatically as if they were just launched. There are several ways to do this.
Add leads to an audience manually
Each campaign is linked to an audience.
Adding a lead to that audience automatically includes them in the campaign sequence.
Methods: LinkedIn, CSV, or manual entry.
Add leads continuously
Continuous import keeps your audiences automatically updated from dynamic sources.
Each day, new leads matching your criteria are added to the audience and the campaign.
This turns your campaigns into dynamic sequences.
Add leads via Zapier / API
Leads can be added via API or a Zap.
Choose a trigger in your app, then the action “Create a lead in an audience”.
LGM offers thousands of integrations to automate this process.
Managing your leads
Using the Leads table
In the Leads table, select multiple leads and move them from one table to another.
Quick and easy.
Using the Activity table
Once a campaign is finished, analyze what worked.
In the Activity section, select the leads you want to move and transfer them to another audience.
Add leads via the “Add to Audience” block
Available on Pro or Ultimate plans with Custom Sequences.
Add an “Add to Audience” block to include a lead in a specific audience when a condition is met.
Example: create two audiences depending on whether a lead accepted your invitation or not.
Using a Webhook
On Pro or Ultimate plans, you can also use a Webhook to send a lead to Zapier and automatically add them to an audience.
FAQ
Can I add leads to a campaign even if it’s finished?
Can I add leads to a campaign even if it’s finished?
Yes, as long as the campaign is not paused, new leads will continue the sequence automatically.
What are the ways to add leads?
What are the ways to add leads?
Manually, via CSV, LinkedIn, continuous import, Zapier/API, Custom Sequences, or Webhook.
Do campaigns become dynamic when new leads are added?
Do campaigns become dynamic when new leads are added?
Yes, especially with continuous import or Custom Sequences—new leads enter the sequence as if they were just launched.