Are you exploring the exciting world of sales outreach? If so, welcome 🤗

You probably know that to sell, you need to know your target audience, and you've likely already identified them. But now that you know who they are, you need a tool to find leads, and LinkedIn is the perfect solution. LinkedIn may seem a little complex at first, but this article is here to help you master its basic functions! Interested in learning more? Let's dive into it!

When you're doing outreach segmentation is probably 60% of the reason why people will reply to you, because if you target the right person at the right moment, you’re likely to get an answer.

So take your time segment precisely and you'll probably get more replies.

This means that you should not target more than 200, or 400 leads per campaign because if you exceed 400 leads, that's probably because you didn't say the target segment enough. Why this number? We have conducted a study that shows that if your audience exceeds this number, your answer rate will decrease.

Let’s jump into the “People filter”,

If you click on “All filters”, you’ll see that you have more than just the first few ones:

1st are people I'm already connected to.

2nd are the people my contacts are connected to

3rd+ is anyone else on LinkedIn.

With that filter, you can target someone's connections and find leads who match that.

You can use the “Follower of” filter to identify people who follow a specific LinkedIn creator

You can target your leads by location

The current company filter is the filter used to determine who’s on which company - and you can also identify which company they were before

Targeting your leads by school is interesting when you're trying to find something common with your leads

Allows you to target leads from the same industry.

You can target by language of course

To identify the leads willing to do some volunteer or pro bono

You can filter your search by keywords.

For example, if you search for a “Marketing Director”, LinkedIn will filter out only the person answering to this job title.

You can also use the “AND” or “OR” (no need to put quotes) filter to identify people who are Marketing directors and work for another specific

You can read our article about the Boolean Searches !

Now that you know how to use the basic filters, maybe you can go up and try Sales Nav filters that will rocket you to a new level of leads searches! Also, check out those articles :