With Sales Navigator, you can use powerful filters to target more precisely your audience. Let’s jump into it!

First of all, when you’re on Sales Nav, you have 2 tabs: leads and accounts.

Function filter

Unlike a LinkedIn Basic search, you have the "Function" filter.

Instead of selecting Job titles by one, the "Function" filter pre-selects 10 job titles for you.

The good thing with Sales Navigator is you can use negative filters, not only a positive filter. So I want people working in the marketing field, but I don't want people working in the sales field. You can exclude salespeople by typing Sales and clicking on Exclude!

The seniority goes from “Owner/partner” to “In training”

Same as for the function filter. It's been automatically categorized by LinkedIn.

Account has buyer intent

What does that mean?

If anyone visits your LinkedIn company page, declared in your profile in the last 30 days, they will be on that list!

Category Interest filter

Sometimes, not many people visit my company page, but they may have visited a competitor!

And that’s where the Category interest filter appears: you can find those leads by fulfilling this filter with your category.

You can also see who’s visited your profile and your company page. Those elements are indicators of warm leads.

Those filters are about moments in lead life.

Depending on your needs, it could be the right moment for you to target them,

Also, it could be a good icebreaker: "I saw that you’ve changed recently your job, etc"

For ABM, go into the “Account” Tab!

Annual revenue filter

You can filter by local currency the companies' annual revenue you want to target

Company headcount filter

You should use it to filter companies by size

Company headcount growth filter

If you want to target fast-growing companies, an indisputable growth indicator is the recruitment

Headquarters location

You can target companies from where their headquarters are

Department headcount filter

You can get the same input as the company headcount but per department.

For example, In our use case, we choose companies with at least 3 sales and a maximum of 10.

Department headcount growth filter

If you targeting a precise department you can choose one that is hiring.

Technology filter

This filter is about the technology your leads will be using.

Job opportunities

Are they hiring?

Recent activities?

Did they raise in the last 3 months?

Buyer Intent

Just like in the lead filter. If anyone visits your LinkedIn company page, declared in your profile in the last 30 days, they will be on that list!

Now you should have the perfect list of companies and you want to see the employee in those companies.

Select every company, and click on "View current employees"

One page is 25 companies so you can save each page into Sales Navigator lists to have them all!

Now that you know how to use the LinkedIn Sales Nav filters, go further by learning how: