Hello there! So if you’re reading this, you’re probably wondering Which Linkedin plan should i use. Linkedin has several plans, and it can be tough to choose which one is convenient for you. So let’s review this and jump into it!
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What are the available plans?
On Linkedin, there are several plans available
Linkedin Basic
It’s the free account, that you’re provided with when you register on Linkedin. With this, you can :
Find and reconnect with colleagues and classmates
Request and provide recommendations
Search for and view profiles of other LinkedIn members
Receive unlimited InMail Messages
Save up to three searches and get weekly alerts on those searches
When it comes to commercial prospection, this plan isn’t indicated because of several factors. You can export just only 1000 leads at once and moreover, the provided filter isn’t enough if you do a good segmentation (Read our guide about How to Generate +30% Reply Rate Sequences with Careful Segmentation & Copywriting?), you’ll be quickly limited and the risk of contacting the wrong person will be higher.
But if you can not afford to buy a Sales Navigator for now, you can check our guide about Segmenting Leads for Your First Campaign on LaGrowthMachine which will help you to use the filters of Linkedin’s Basic. With this guide, you’ll become a master at using filters!
LinkedIn Recruiter
This plan is ideal for recruiters and hiring managers who need to find top talent. With LinkedIn Recruiter, you can:
You have special filters such as spoken languages, years in the current company, and 20 more!
You get 30 inMail credits each month, as well as templates to save time.
Linkedin can automatically suggest you the right candidate with a feature called “Smart Suggestion”
You’re the first one to know when a candidate is available for a new job
You can manage all hiring data in one place.
As this plan is suited to recruiters, it won’t answer the same need as if you were doing Sales Prospection, so the capabilities are different. But even for a recruiter, it can be interesting to take a Sales Navigator plan, because you can only export 1000 people at one time. Also, you won’t have precise filters as in Sales Navigator, which will help you find the right lead at the right moment. And finally, within LaGrowthMachine, we don’t handle yet the Recruiter’s URL, so if you try to import CSV files with the recruiter’s URL, it won’t work.
Moreover, if you’re using Huntool, we have a native synchronization to help you follow your candidates within your CRM!
LinkedIn Business
The LinkedIn Business plan is designed for small and medium-sized businesses that want to grow their online presence and build their brand. With this plan, you can:
Create a company page and showcase your products or services
Post updates and engage with followers
Use analytics to measure the success of your content
Advertise on LinkedIn to reach your target audience
When it comes to commercial prospection, this type of Linkedin Plan isn’t well fitted, because it won’t help you to do some research to target leads: it’s designed to help you grow the presence of your company
LinkedIn Sales Navigator
This plan is perfect for sales professionals who need to find and connect with potential customers. With LinkedIn Sales Navigator, you can:
Access advanced lead search and lead recommendations
Get real-time sales updates and insights
Save leads and accounts to keep track of your prospects
Receive custom lead recommendations based on your preferences
Get unlimited InMail messages to reach out to potential customers directly
Linkedin Basic vs Sales Nav
So, let’s recap the biggest difference between the most used plans on Linkedin: Basic will help you to put a foot in the world of Sales, but you will be quickly limited by the filters.
Linkedin Basic will propose you 10 filters, while you can go up to 30 with Sales Navigators
Obviously, 10 search filters aren’t enough to have a precise segmentation, even if it can help you to begin. So that’s why you should use Sales Navigator
Why You Should Use LinkedIn Sales Navigator for Your Prospecting Needs
LinkedIn Sales Navigator is a powerful tool that can help you find and connect with your ideal customers. With advanced search filters and custom lead recommendations, you can save time and focus on the prospects that matter most to your business.
Additionally, the ability to receive real-time sales updates and insights can help you stay ahead of the competition and close deals faster.
Moreover, we have a dedicated guide about How to Use Sales Navigator to Target Your Leads to help you grow you can check to become a master of using Sales Navigator
It’s up to you now!
Choosing the right LinkedIn plan can be challenging, but it is an important decision that can have a significant impact on your business. Depending on your needs, one plan can be more useful than another. But when it comes to prospection, Sales Nav is undoubtedly the best option to skyrocket your leads. Go further and learn how to use Sales Nav to speak to your leads