You’re trying to target eCommerce companies but struggling to identify them on LinkedIn Sales Navigator? No worries — there are solutions to bypass these limitations and segment your eCommerce audience effectively.

In this article, we’ll explore how to use LinkedIn Sales Navigator, along with external sources, to identify and segment eCommerce companies, and how to use La Growth Machine to automate your outreach.

Key benefits

LinkedIn Sales Navigator is an excellent source for identifying decision-makers and companies.

However, it becomes difficult to reliably find eCommerce companies.

Sales Navigator does not provide an industry category dedicated to eCommerce.

As a result, the available filters return too many irrelevant companies.

These categories help you approach a type of company but do not isolate eCommerce businesses.

You can use Boolean queries to refine results, but on LinkedIn, these filters quickly become too restrictive.

Most eCommerce companies do not present themselves as “eCommerce”.

They describe themselves as lifestyle, retail, or DTC brands, even when they operate an online store.

Result: relying only on keywords makes you miss a huge number of opportunities.

To reliably identify eCommerce companies, you must first build your list outside Sales Navigator, and only then use it for matching.

Recommended approach:

Sales Navigator’s native account search is too restrictive to detect eCommerce companies.

To bypass this, Sales Navigator Advanced includes a lesser-known feature: CSV domain import.

It allows you to import:

Once imported, LinkedIn automatically generates a matching account list.

The goal is simple: Build a list of eCommerce companies using external sources, then let LinkedIn match them in its database.

This approach bypasses the limitations of Sales Navigator’s search engine and provides a much more accurate base of eCommerce accounts.

These databases are designed to detect relevant companies and provide useful segmentation filters — a great starting point.

- Crunchbase

- Dealroom

- eCommerceDB

Note: these databases are great starting points but often miss small or less visible brands.

Many eCommerce companies can be detected via their website technologies, especially platforms:

Tools used for this approach:

- BuiltWith

- TheCompaniesAPI

- Wappalyzer

Some hosting infrastructures share IP addresses.

Example: many Shopify stores share the same infrastructure.

Public lists allow you to identify such sites by IP.

Useful only as a supplement.

Once you’ve retrieved a large list of eCommerce companies, you shouldn’t treat them all the same. Segmentation must consider:

To enrich your data:

Each tool allows CSV export, which you can reimport into Sales Navigator or your CRM for more precise segments.

At this stage, you have large lists segmented by key eCommerce criteria:

Your ABM account strategy is ready — but you still need to identify the right decision-makers.

Sales Navigator’s hidden import feature lets you upload a file of company names and domains.

LinkedIn automatically matches them with its database to generate a ready-to-use account list.

You now have a perfectly qualified list of companies.

Next step: apply your lead search — add your persona (CMO, Head of Marketing, etc.) and start prospecting.

Once you’ve identified your prospects in Sales Navigator, import them into La Growth Machine via the lead import feature.

Then:

To prospect eCommerce companies effectively, we recommend a multichannel sequence:

Setup takes less than 20 minutes.