Overview
Sending emails through La Growth Machine allows you to reach your leads directly from your professional email address. Depending on your email settings, you can target verified business emails, personal emails, or unverified catch-all addresses. Each option has unique advantages and limitations.
Key benefits
Direct send from your professional email: Higher deliverability (+70-80% open rate).
Automated sales sequences: Emails trigger actions based on lead behavior.
Flexible targeting: Choose verified business, personal, or catch-all emails.
Tracking and conditions: Set rules for opened, clicked, or replied emails.
Email sending options
Send emails only to verified business email addresses (default)
By default, La Growth Machine only sends emails to professional email addresses.
We do Sales Automation, meaning emails are sent directly from your professional email:
Advantage: Higher deliverability (+70-80% open rate), avoids Promotions inbox.
Disadvantage: Limited volume (~300 emails/day depending on provider).
Unlike Marketing Automation, which uses a marketing domain:
Advantage: No theoretical limit on emails sent.
Disadvantage: Emails often end up in Promotions inbox (10-15% average open rate, max 30-35%). Ideal for newsletters or notifications, not prospecting.
Send emails to personal email addresses
By default, La Growth Machine does not send to personal emails (not recommended for B2B).
Activate this option in campaign settings if needed for recruiting or targeting individual companies.
Send emails to risky email addresses (catch-all)
Activate “Send email to Risky Emails” to enable enrichment of catch-all emails.
La Growth Machine will never send emails to addresses already verified.
Recommended if your enrichment rate is low or targeting large accounts.
Email conditions
If Bounced
Triggers actions in your sequence when an email bounces.
Only triggered once per email.
🔥 Tip: Use a Wait block to add a delay; otherwise, the next action triggers immediately.
Opened
Triggers actions if the email was opened within a defined period.
Note: “During” = within X days.
Only the first open is considered.
No reply conditions
No reply AND Email opened
Triggers actions if the email was opened but not replied to.
No reply AND Email not opened
Triggers actions if the email was not opened and not replied to.
Link Clicked
Track your link in your email
When clicked
Triggers actions if a tracked link was clicked within the allotted time.
Only the first click is considered.
No reply and link conditions
No reply AND Link clicked
Triggers actions if the email was not replied to but a link was clicked.
No reply AND Link not clicked
Triggers actions if the email was not replied to and no links were clicked.
Note: Conditions only validate if link tracking is enabled.
FAQs
Can I send emails to personal addresses?
Can I send emails to personal addresses?
Yes, but it’s not recommended for B2B. Activate the option in campaign settings for specific cases like recruiting or targeting individuals.
What happens if an email bounces?
What happens if an email bounces?
The next actions in your sequence trigger immediately (once per email). Use a Wait block if you want a delay.
How does tracking opened emails work?
How does tracking opened emails work?
We only check once per email. If a lead opens multiple times, only the first open triggers actions.
What is the difference between Sales Automation and Marketing Automation?
What is the difference between Sales Automation and Marketing Automation?
Sales Automation: Sent from your professional email, higher deliverability, volume limit (~300/day).
Marketing Automation: Sent from a marketing domain, unlimited volume, often ends in Promotions inbox.
Do I need to enable tracking for link conditions?
Do I need to enable tracking for link conditions?
Yes, link click conditions only validate if link tracking is enabled.