Overview
You’ve launched your first campaign and probably have lots of leads—but now what? Understanding your stats, knowing what to optimize, and in which order is key to turning an “okay” campaign into a results machine.
This guide explains how to analyze, benchmark, and improve every stage of your campaigns in La Growth Machine, from first contact to conversion.
Key benefits
Better performance insights with the right metrics
Increased qualified responses on LinkedIn and email
Continuous improvement based on concrete benchmarks
Understanding key campaign metrics
One often overlooked but crucial metric: total engaged leads. From the dashboard, you can track several indicators.
All leads: total leads that have been activated in the campaign
Contacted: leads who received at least one LinkedIn or email message
Replied: leads who replied
Won: manually qualified as Interested, Call booked, Negotiating, Ready To Buy, or Converted
Lost: manually qualified as Not Interested, Wrong Target, Already Equipped, or Cannot Contact
LinkedIn accepted request: leads connected with you on LinkedIn
Leads requiring attention: leads needing an action to move forward ( Call, custom message, invite not too long)
Contacted leads: the most important metric
A lead counts as contacted if they received at least one message on LinkedIn or email. Low Contacted numbers usually come from two main factors.
Missing LinkedIn note
Adding a note allows you to reach 100% of leads on LinkedIn, instead of just those who accept without a note. With a 30% average acceptance rate, adding a note gives 3× more reach. Yes, you’re limited to 300 characters, but it’s worth it.Low email enrichment
If you skip notes and your email enrichment is low, you have no fallback if the connection request is rejected.
Tip: if your internal La Growth Machine enrichment is below 35–40%, consider enabling risky emails.
Metrics by channel
Lead enrichment
Professional email enrichment
Email enrichment is crucial: the more emails you find, the more prospects you can reach out.
Benchmark
Without risky emails:
30–60% verified emails
2–5% bounce
45–70% found emails
Up to 20% bounce
How to improve
Enable risky emails to increase coverage. If enriching ≤ 30%, risky emails are often worth it but make sure to monitor bounce rates.
Company website enrichment
If full lead enrichment or a lead data enrichment is activated, we automatically enrich the lead’s company website.
Benchmark
60% = good
Below 60% usually means:
No LinkedIn URL to find the company page
Outdated or poor-quality data
Missing minimum info (first name, last name, company)
How to improve: Clean your data before import to ensure minimum info is present for accurate searches
LinkedIn connection rate
Connections are key for follow-ups and relationship building.
Important: a high connection rate ≠ a successful campaign. Notes may reduce connections but increase qualified replies.
Benchmark with note
With a note:
< 20%: poor
20–25%: average
25–35%: good
35%: excellent
Without note: 31% average
How to improve:
optimize your profile (friendly photo + clear bio)
Extend wait time (5–7 days minimum)
Use profile visits as soft pings
Warm-up via LinkedIn/Twitter: Soft warm-up (visit, follow), Hard warm-up ( message on another channel)
Use emails to support LinkedIn outreach and start with email if prospect is more active there
Pro tip: marking your profile as “hiring” can increase connection rates by 10%.
LinkedIn reply rate
LinkedIn is excellent for building relationships and getting qualified replies.
Benchmark
< 10%: poor
10–30%: average
30%: excellent
How to improve
Increase connections
Segment finely (small audiences)
One value per message
Hey {(firstname}}
{{Clear_reason_to_use_your_service_number_1}}. {{Data_to_prove_your_claim}}.
{{Compelling_call_to_action}}.Conversation-first approachProgressive CTA (avoid calls before 3rd message)
Be credible and natural
Use icebreakers via {{customAttributes}}
Open rate
With direct emails, aim for ≥ 60%.
Note: 100% open rate often indicates tracking issues (pixel, HubSpot BCC)
Benchmark
< 60%: poor
60–80%: average
80%: excellent
How to improve
Warm-up your sending domain
Limit daily volume (< 300 emails/day)
Use spins for large companies
Click rate
Clicks are a strong interest signal.
Benchmark
< 5%: low
5–8%: good
8%: excellent
How to improve
Use hyperlinks instead of raw URLs
Align content with segmentation
Email reply rate
Benchmark
< 10%: poor
10–20%: average
20%: excellent
How to improve
Aim for 80% open rate
Improve copywriting (subject, preview, sender identity)
Segment finely
One value per message
Conversation-first approach
Warm-up via other channels
Bounce rate
High bounce rates damages domain reputation and deliverability.
Benchmark
< 7%: very low risk
7–12%: acceptable
12–20%: risky
20%: dangerous at scale
How to improve
Validate emails (Bouncer, ZeroBounce, NeverBounce)
Disable risky emails if needed
Configure custom domain tracking
Check domain health (MxToolBox)
Avoid spam words
Use spins, especially with Outlook
Go further: connect your CRM
Reply rates are a start, but they can be misleading.
What you should really measure:
Qualified replies
Call booked rate
Revenue generated
To do this, connect your CRM and track the full sales cycle.
FAQ
Which metric is most important to track?
Which metric is most important to track?
The number of contacted leads. Without real contact, there’s no chance of response or conversion.
Should I always add a LinkedIn note?
Should I always add a LinkedIn note?
Yes. Notes significantly improve reach and qualified replies, even if overall connection rate is slightly lower.
When should I enable risky emails?
When should I enable risky emails?
When your enrichment rate is below 35–40% and you monitor bounce closely.
Why connect my CRM?
Why connect my CRM?
True success is measured not by replies, but by revenue generated.