Your email open rate is a key indicator of campaign performance. Anything below 60% is considered poor and will negatively impact your results. Luckily, you can improve it through technical adjustments, better copywriting, and warm-up actions on LinkedIn, Twitter and Ads.

Key benefits

If you're using your professional email domain and not a marketing domain, your average open rate should reach at least 60%.

Note: openings are measured using a tracking pixel. Some inboxes block it, which is why reaching 100% open rate is practically impossible.

A new domain must earn trust from email servers. A brand-new domain suddenly sending hundreds of emails = suspicious.

Two approaches:

These records validate your emails’ authenticity.
It’s a mandatory requirement before launching any campaign.
Read our guide on how to correctly configure your email domain.

Without Custom Domain Tracking, links are tracked through a shared domain → identified as spam → low open rate.

With Custom Domain Tracking, tracking uses your own domain → better trust & deliverability.

Too many emails = suspicious activity.
Stay safe: ≤ 300 emails per day to protect domain reputation.

People see three things before opening:

Let’s break them down.

Your name is what people see first.

If you’re unknown → reach them on LinkedIn first.`

You can display your company → “Brice from La Growth Machine” → but beware, it looks marketing-ish.

It should be:

Avoid clickbait, avoid generic wording, keep it friendly.

Often forgotten… but it’s 70% of what people see.

It must:

Build a strong connection from the start.

Two approaches:

Actions creating notifications:

Do it 1–2 days before sending, and optimize your own profile.

Direct contact before email:

Works especially well for senior audiences & large companies.

Two approaches:

Important: regularly unfollow to avoid obvious automation.

Nothing builds awareness like paid ads.

Two methods:

Just like a Sales Navigator search, used as an Ads audience.

Effective but:

Every ad platform allows two targeting methods:

Great for individual targeting — but you need the email used on the platform, often personal, not professional.

Good news:

You can then push those leads directly into custom audiences to run ads while you contact them → stronger brand recall → higher open rates.

If you target large companies, they likely use Outlook.
Outlook identifies when identical emails are sent to multiple employees → spam.

Spins generate random variations of the same sentence while keeping the meaning.

Example:

That produces hundreds of combinations.

Why use them?

Two methods:

Just add spins in your template → LGM generates hundreds of unique versions.