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How does lead enrichment work?

Discover how La Growth Machine enriches your prospects to power more relevant and effective outreach.

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Written by Toni Dos Santos

Overview

Lead enrichment is a critical step to identify the _right_ prospects and stop working with incomplete or partial data.

Instead of relying on rough lists, enrichment allows you to enhance your leads with key information such as contact details and profile data, so you can run highly targeted outreach on the right channels.

With La Growth Machine, you stay in full control. You only enrich the leads that matter, based on your strategy and priorities.

Key benefits

  • More targeted outreach with reliable, complete data

  • Smarter segmentation aligned with your real ICP

  • Higher positive reply rates thanks to better contextualization

What is lead enrichment?

Lead enrichment is the process of completing and enhancing your prospect data to create profiles that are actually usable for outbound.

Instead of partial information, you enrich your leads with:

  • Contact information

  • Prospect profile data

The result: accurate, actionable profiles that are ready for multichannel outreach on the right platforms.

With La Growth Machine, you choose which data to enrich, directly from the enrichment menu:

Why use lead enrichment?

Because _spray & pray_ no longer works.

Lead enrichment helps you:

  • Target exactly the right people based on your ICP

  • Segment your audience using meaningful criteria

  • Adapt your messaging to the real context of each prospect

  • Choose the right multichannel strategy: combine email, LinkedIn and call tasks, based on the contact details available for each lead

More relevance means more qualified leads, and more positive replies.

What data is enriched?

La Growth Machine's lead enrichment covers three main categories: verified email addresses, mobile phone numbers and prospect profile data.

Verified email addresses

  • Cascade enrichment using 9 providers

  • Double email verification to protect deliverability

  • Email scoring: valid, risky, or not found

Complete lead data

  • First and last name

  • Gender

  • Job title

  • Company

  • Website

  • Industry

  • Location

Mobile phone numbers

  • Search using the prospect's LinkedIn URL or their first name, last name and company name

How lead enrichment works

Step 1: Import your lead list

Use any of La Growth Machine's available import methods.

Note: If you import a CSV file, enrichment requires:

  • First name + Last name + (Company name or Domain), or

  • The prospect's LinkedIn profile URL

Step 2: Select the leads to enrich

You decide which leads to enrich. You can enrich the entire list or only selected prospects.

Step 3: Choose your enrichment level

Once your list is imported, click Enrichment and select the enrichment type:

  • Find verified Emails (5 credits): verified email only

  • Find LinkedIn profiles & enrich Data (1 credit): LinkedIn data such as job title, company, location, and more

  • Find Phone Number (20 credits): mobile phone number

If some of the selected leads already contain enriched data, La Growth Machine may ask whether you want to:

  • Keep the existing data

  • Refresh or replace the existing data

If you choose Keep, your existing values will be preserved, but the enrichment search will still run for fields that are missing data. If we find information for a field that already contains a value, we won't replace your existing data.

If you choose Refresh or replace existing data, La Growth Machine will launch a new enrichment search. Credits are consumed because a new search is performed.

If your plan doesn't include enough enrichment credits, you'll be notified. You can always purchase additional credits directly from your La Growth Machine account.

Tip: You can check how many credits you have left directly from the Audience tab or the Billing section of your account.

Step 4: Enrichment starts

La Growth Machine retrieves data from top-tier providers. Emails go through double verification to protect your deliverability.

If you selected leads that already had enriched data, La Growth Machine only launches enrichment where needed:

  • Missing data is enriched normally

  • Existing data is kept if you chose not to refresh it

  • Existing data is searched again if you chose to refresh or replace it

All enriched data appears directly in your Audience.

Step 5: Segment and launch

Use enriched data to:

  • Build precise segments

  • Adapt your sequences and channels

  • Optimize overall performance

You also get a clear overview of enrichment impact through the Audience Reach view.

Important: If you import leads that already have enriched data (such as email addresses, LinkedIn data, etc.), only the empty fields in those leads will be updated. Existing data will not be overwritten.

How to use lead enrichment effectively

Social intent: reach warm prospects

Did you host a webinar or generate engagement on LinkedIn?

  • Import profiles of people who liked, commented, or attended

  • Enrich them with La Growth Machine

  • Segment them based on your ICP

Result: highly contextual, perfectly timed sequences.

Lookalike search: explore new personas

Found a segment that performs well?

  • Use your replying leads to build a lookalike audience

  • Enrich those new leads

  • Segment them to match your ICP

Result: smart, scalable, targeted leads in minutes.

Optimize your outreach strategy

Not sure whether Email or LinkedIn will perform best?

  • Enrich a prospect list

  • Analyze email validity rates

< 80% valid emails → prioritize LinkedIn

≥ 80% valid emails → prioritize email

Result: a multichannel strategy optimized for higher positive reply rates.

FAQs

How many leads can I enrich with my plan?

Each plan includes free credits per month that let you enrich hundreds of leads:

- Basic Plan = 250 leads email & LinkedIn enriched = 62 phone numbers enriched = 1,250 enrichment credits/month

- Pro Plan = 400 leads LinkedIn/email enriched = 100 phone numbers enriched = 2,000 enrichment credits/month

- Ultimate Plan = 1,000 leads LinkedIn/email enriched = 250 phone numbers enriched = 5,000 enrichment credits/month

What if I run out of credits?

With your plan, you get a monthly reserve of free credits to enrich your leads. You can always track how many credits you have left on the leads page or in your settings. If you use all your credits, you can purchase packs to enrich as many leads as you want:

- From the leads page, by clicking on the credit reserve

- From the settings page

- By clicking on the notification when you try to enrich leads

What happens if I don't use all my enrichment credits?

Your included enrichment credits reset at the start of every new billing cycle. There's no carry-over system for unused credits.

- Monthly plan → unused credits expire at the end of the month

- 6-month plan → unused credits expire at the end of the 6 months

However, any extra enrichment credits you purchase don't expire. You can use them whenever you want.

Can I use enrichment with the API?

You might want to use La Growth Machine as part of a complex automation workflow (through Zapier, Make, for example). You can enrich leads directly in your workflow with no manual action.

When you use the lead enrichment system for your API workflow, all your incoming leads will be automatically enriched. You activate auto-enrichment at the campaign settings level.

If you consume all your enrichment credits, your campaign will be paused, and you'll be notified by email. You can purchase as many additional credits as you want and restart your campaigns.

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