Overview
Phone Enrichment finds your leads' mobile phone numbers and adds them straight to your LGM audiences. Combined with lead enrichment, it lets you build campaigns mixing LinkedIn, email and calls without looking for numbers in another tool.
Key benefits
Multichannel campaigns: add calls to your LinkedIn and email sequences
Pay only for results: credits are charged only when a number is found
CRM-ready data: enriched numbers can be synced to HubSpot for your sales reps
Note: Phone Enrichment is available on the Basic, Pro and Ultimate plans and uses your enrichment credits. During the Free Trial, you can only enrich emails and lead data.
How to enrich phone numbers?
Before you start
LGM needs one of the following about your lead:
Their LinkedIn URL
Their first name, last name and company
Want to learn more about how enrichment works in LGM? Check out How does lead enrichment work?
Enrich an audience
Open the audience containing the leads you want to enrich
Select the leads
Start the enrichment and choose Phone number among the data to look for
If some leads already have a number, choose to keep it or refresh it
Confirm the enrichment
Tip: you can search for the phone number on its own, or combine it with email and LinkedIn enrichment in the same run.
What happens after the enrichment?
A number is found
The number is added to the lead's information
20 credits are charged
The number can be sent to your CRM, depending on your campaign settings
No number is found
No credits are charged
The lead stays unchanged
The result shows that the phone search didn't find anything
The lead already has a number
You choose what LGM does:
Keep the number: LGM keeps the existing number. No search runs and no credits are charged
Refresh the number: LGM looks for a new one. If it finds one, it replaces the old number and charges 20 credits. If not, the old number stays and nothing is charged
Your credit balance is too low
LGM doesn't run the search and lets you know your balance is too low. Top up your credits, then relaunch the enrichment.
Sync phone numbers with HubSpot
When your campaign's CRM sync is set up to pass along phone numbers, the enriched number is sent to HubSpot with the rest of the lead's information. Your sales reps can then find it when they work their call tasks.
Important: only use enriched numbers in line with the rules that apply to your business, your market and the people you contact. These rules differ between B2B and B2C prospecting.
FAQs
Can I enrich phone numbers during the Free Trial?
Can I enrich phone numbers during the Free Trial?
No. During the Free Trial, you can only enrich emails and lead data. Phone Enrichment is available on the Basic, Pro and Ultimate plans.
Where is the phone number stored?
Where is the phone number stored?
It's added to the lead's information in LGM.
Which provider looks up the numbers?
Which provider looks up the numbers?
LGM works with the best providers on the market specialized in waterfall enrichment for phone numbers.
Is the number found guaranteed?
Is the number found guaranteed?
No. Data coverage and accuracy vary by audience and market.