Overview
Signals is La Growth Machine’s intent signal detection system.
Instead of starting from a static list or a one-off search, you start from an intent signal (an observable event) combined with a clear persona (your ICP criteria).
LGM then detects new leads that trigger these signals and automatically adds them to your selected audience.
Key benefits
Time savings. No more recurring manual research and checks
Better timing. Reach out when intent is strongest
More relevant leads. Strict persona. Real signal. Less noise
Always fresh audiences. Continuous import. Your sequences never run dry
How Signals works
The concept
A Signal = an intent trigger.
Example. A job change, an interaction on a post, an event registration, a visit to key pages, a form submission, or entering a CRM list.
LGM detects these signals, filters them using your ICP criteria, then adds the right leads to your audience.
You define:
A signal type (what triggers it).
A persona (who you target).
A destination audience (where leads are added).
Exclusions (to avoid duplicates, existing customers, already contacted leads).
Then, LGM continuously detects and automatically imports new matching leads.
How to set up a Signal
Before you start
Have an Identity ready in LGM.
Define the audience that will receive the leads.
Choose the intent signal that best fits your use case.
Step 1. Start the setup
Go to Audience.
Click Create an audience.
Select Configure a signal.
Step 2. Choose the intent signal
Select the signal type you want to activate, for example:
Event participation
Post-engagement
New opportunity in my company followers
Job change
Recently hired
New opportunity in your network
ICP match
Hot leads
Website visit
Form submission
Step 3. Choose the identity
In Identity to use to import, select the identity.
Step 4. Define your persona
Choose targeting criteria to ensure lead quality. In V1:
Job title
Function
Seniority
Industry
Company size
Location
Step 5. Enable auto-enrichment
In Enrichment, enable Auto-enrich my leads if you want enrichment at import.
Choose the level you want. Example Full enrich and Verified Emails, depending on your setup.
Step 6. Exclude unwanted leads
Enable exclusions if needed:
Skip already contacted leads
Skip leads in Hubspot list (or your CRM equivalent)
Step 7. Choose the destination audience
In Import leads in, select an existing audience.
Or create a new one.
Step 8. Confirm
Click Create Signal. Then, every new lead that triggers the signal and matches your persona is automatically added to the audience.
Types of intent signals
1) Change signals
Job change
Detects leads who have just changed roles. Great timing to start a useful conversation.
Example opener. “New role. New context. What are you trying to optimize first?”
Recently hired
Targets leads who have been in their role for less than a year. They are often in audit and optimization mode.
Example opener. “After a few months, you see what really blocks progress. Are you reviewing your processes right now?”
New opportunity in my network
Identifies job changes among your 1st-degree LinkedIn connections. Trust already exists.
New opportunity in your company followers
Identifies job changes among your company followers.
2) Engagement signals
Like and comment a post
Automatically imports new leads who engage with a specific LinkedIn post, as long as they match your ICP.
Register for an event
Continuously captures new registrants to a LinkedIn event, filtered by your ICP.
New followers in my company followers.
Detects prospects who follow your company page or show active curiosity. The context is already “warm”.
Hot leads
Detects leads who visited your profile and match your persona.
3) ICP match signals
New lead matches my persona
Continuous monitoring of Sales Navigator criteria. As soon as a profile matches your strict criteria (promotion, company size change, etc.), it gets imported.
4) Inbound signals
Website visit
Imports prospects who visit key pages on your website, depending on your integration.
Form submission
Imports prospects who submit a form, depending on your integration.
Best practices
Pick a signal that matches your goal
Outbound “timing”. Job change or Recently hired
Outbound “engagement”. Post-engagement or Event participation
Inbound. Website visit or Form submission
Sales ops. Dynamic CRM lists
Segment audiences by intent
One audience. One signal. One message.
Example. A “Job change” audience should not use the same angle as a “Form submission” audience.
Keep exclusions enabled
Enable Skip already contacted leads and CRM exclusions to avoid duplicates.
Availability
Signals is currently in Bêta for all our users.
How often are Signals refreshed?
Most Signals refresh every 24 hours. Two sources push leads in real time to La Growth Machine: RB2B and Warmly. Knowing which is which helps you set the right expectation on time to first touch.
Refresh frequency per Signal
Hot Leads: 24h refresh
Job Change: 24h refresh
Recently Hired: 24h refresh
Dynamic CRM Lists: 24h refresh
Form Submission: real time, as soon as your middleware (Zapier, Make, n8n) fires
Website Visit via RB2B or Warmly: real time
Note: real time means from the moment La Growth Machine receives the webhook. If your form or your de-anonymizing tool batches events, the delay comes from their side, not ours.
Tip: on real-time Signals, keep the first step short and native (a LinkedIn message or a short email) rather than a long multichannel sequence. A fast first touch within minutes often beats a slow polished one.
Can I speed up the 24h refresh on Job Change or Recently Hired?
Can I speed up the 24h refresh on Job Change or Recently Hired?
No. These Signals rely on sources we re-scan daily, this is not configurable.
If my form fires at midnight, when does my LinkedIn step run?
If my form fires at midnight, when does my LinkedIn step run?
The Signal webhook is caught immediately. Your campaign sending window still applies, so the step runs during your next active window.