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What is Lookalike Search?

Learn how to automatically find companies similar to your best clients and generate ongoing opportunities.

Marion Regimbeau avatar
Written by Marion Regimbeau
Updated over a week ago

Overview

Lookalike Search helps you instantly find companies that resemble your existing clients. By entering the name of a company, the tool automatically identifies other organizations with similar characteristics, challenges, or activities.

You can then refine the results using filters such as industry, size, or location for even more precise segmentation.

This feature integrates directly into your workflow: whenever a prospect replies to one of your messages, Lookalike Search suggests similar companies as new opportunities. It’s a simple and effective way to keep your pipeline active with minimal effort.

Important: Lookalike Search is fully GDPR compliant. All data is complete, verified, and always up to date.You do not need credit to use this feature.

Key benefits

  • Identify similar companies to your best customers.

  • Find highly relevant prospects without manual research.

  • Keep your pipeline active with automatic suggestions.

  • Save time by getting instant, relevant recommendations.


How Lookalike Search works

Where to find Lookalike Search

You can access the feature from the LGM Database tab in the left-hand menu, then select Lookalike Search.

How to use it?

Step-by-step process

Step 1. Choose a reference company

You can start in two ways:

  • Search by company name in LGM Database.

  • Paste a website URL (ideal when the company name is ambiguous).

Step 2. Review the “activity” summary

LGM generates a short description that captures what the reference company does.

  • Validate it if it matches your intent.

  • Edit it if you want to guide the search toward your real ICP.

Example:
If the activity summary is too broad (“Sells ready-to-eat meals”), you can specify (“Sells frozen ready-to-eat meals for consumers”) to improve relevance.

Step 3. Launch the lookalike search

Lookalike Search returns a list of similar companies.

For each result, you can see:

  • Key company attributes (size, location, industry, etc.).

  • An activity summary to make the list easy to understand and compare.

Step 4. Refine your results with "Keywords"

Lookalike Search analyzes company activity and public information to propose “similar” companies.

Most of the time, it is highly accurate. Yet, some companies may look close enough yet still not match your exact need.

Refine your search. Start with Keywords before stacking filters.

  • Add 1–3 keywords that must appear in the company description or activity.

  • This removes “similar but not relevant” companies and makes your list more coherent.

  • It is especially useful to remove edge cases.

Example: you are looking for companies that “sell ready-to-eat meals”.
Add keywords like “ready-to-eat”, “meal prep”, “prepared meals” depending on your market language.

Step 5. Segment further with advanced filters

Use filters to tighten your segment without restarting:

  • Company size (multi-select)

  • Location (multi-select)

  • Industry (and related industries)

  • Keywords

  • Technologies

  • Website tags

  • Specialties

  • Founding date

Tip. If results feel off, do not over-filter first. Edit the activity summary, relaunch, then refine with 2–4 filters.

Step 6: Identify the right contacts

  • Once your company list is solid:

    • Select the companies you want to target.

    • Add job titles to find relevant stakeholders.

    • Use additional contact filters (location, seniority, language) if needed.


Step 7. Import leads and launch your campaign

  • Import leads into a new audience or an existing one.

  • If you want, enrich leads before importing (verified emails and richer profile data). This uses your enrichment credits.

  • Launch your personalized campaign.

Step 8. Receive ongoing opportunities automatically

When you receive a positive reply in your multichannel inbox, LGM can suggest similar companies as new opportunities. This helps you expand your pipeline continuously with minimal effort.

How to segment effectively with Lookalike Search

  • Start with a strong reference company (your best-fit customer, not just a “famous” brand).

  • Adjust the activity summary to match your ICP language (buyer, market, use case).

  • Use filters to reflect the constraints that matter most :

    • Always add keywords filter, it will refine the search for companies that mention them in their info.

    • Them add size /geography / employee count / tech stack...

  • Keep job title lists broad enough to account for title variations.


FAQs

Is there a credit system?

No credits are needed to use Lookalike Search. Credits are only used if you choose to enrich leads when adding them to an audience.

How many companies can I display at once?

  • Ultimate plan: Up to 500 companies per search.

  • Pro, Basic, or Trial plans: Up to 25 companies per search

Why do I sometimes get companies but no leads?

Common reasons:

  • Your job titles are too narrow or too specific.

  • Your contact filters are too restrictive (location, seniority, language).

  • Some companies have fewer discoverable profiles for the roles you selected.

What to do:

  • Add more title variations.

  • Reduce the number of filters applied at once.

  • Validate companies first, then iterate on contact targeting.

Lookalike Search is designed for ABM workflows.

Use it to expand from what already works, then activate the segment directly in La Growth Machine.

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