Overview
Do you want to disable email open tracking to improve deliverability or focus on more actionable metrics?
In this article, we explain step by step how to disable this option before launching your campaign.
Benefits
Improve your email deliverability
Focus on actionable metrics (replies, clicks, conversions)
Disable email open tracking
Good news — it’s very simple.
Step 1 – Open your campaign email settings
Go to your campaign, then open the Content section settings.
Tips : The settings configured here apply to all emails in your campaign.
Step 2 – Disable open tracking
Disable the option related to email open tracking.
Important: You can enable or disable this option only if the campaign has never been launched. Once the campaign is launched, this setting can no longer be modified.
Step 3 – That’s it 🎉
You can now launch your campaign:
Email open rates will not be tracked for any emails in this campaign.
In all reporting tables, the open rate will appear as unavailable.
FAQs
Why disable email open tracking?
Why disable email open tracking?
Disabling open tracking can help improve deliverability and avoid relying on a metric that can be unreliable—especially with modern email privacy protections.
Can I re-enable open tracking after launching the campaign?
Can I re-enable open tracking after launching the campaign?
No. Once a campaign has been launched, the open tracking setting cannot be changed.
Which metrics are still available if open tracking is disabled?
Which metrics are still available if open tracking is disabled?
You can still track more actionable metrics such as replies, clicks, or conversions, depending on your campaign setup.
Is reporting impacted?
Is reporting impacted?
Yes. The open rate will not be tracked and therefore will not be displayed in reporting dashboards, while all other data remains unaffected.