Overview

Do you share links in your emails and want to disable tracking to avoid damaging your domain’s reputation? Wise choice 😉
This article explains why link tracking is enabled by default, when you may want to turn it off, and how to do it in just a few clicks.

Key benefits

Domain protection to reduce spam risks
Full control over what you track (or don’t)
Quick setup with only a couple of clicks

Understand link tracking in emails

By default, as soon as you add a link to your emails, it is automatically tracked.

This tracking allows us to provide useful insights such as:

Your email click rate
The overall performance of your campaigns

These metrics can be valuable, but link tracking may also affect deliverability if your setup isn’t optimized.

Note: tracked links can sometimes trigger spam filters, especially if your domain isn’t properly protected.

Protect your domain reputation

To avoid spam issues while still tracking clicks, we strongly recommend enabling Custom Domain Tracking.

This helps you:

Use your own domain for tracked links
Protect your email reputation
Reduce suspicious signals for spam filters

There’s a dedicated article that walks you through how to set it up step by step.

Important: if click rate isn’t a metric you care about and you want zero risk, disabling link tracking entirely is a perfectly valid option.

Deactivate link tracking in your emails

Good news — it’s very simple.

Step 1: Disable tracking on the link

Click on the link directly in your email
Deactivate the Track link option

Step 2: Save your changes

Click Save to apply your changes

Step 3: Done

That’s it! The link is no longer tracked 🎉

Tip: you can disable tracking on specific links only, without affecting the rest of your email or campaign.

Understanding email open tracking

By default, email open tracking is automatically enabled in your campaigns.

This mechanism relies on a small invisible tracking pixel embedded in your emails. When an email is opened and images are loaded, the pixel is triggered and the open is recorded.

This tracking allows you to:

Measure your email open rate
Identify leads who appear to be engaged
Better analyze your campaign performance
Prioritize follow-ups based on detected activity

This data can be useful for guiding your prospecting efforts.

Important: many security systems (such as corporate firewalls, antivirus software, and advanced email filters) automatically scan incoming emails and may open emails and load images to check for potential threats.

As a result: you may see multiple opens for a single email sometimes, immediately after sending. These opens do not always reflect real engagement from the recipient.