What is the “Is active on LinkedIn” brick?
This brick automatically segments your leads based on their LinkedIn activity.
It helps you determine the most effective outreach channel for each lead to maximize your reply rate.
Why use this brick?
The goal is to maximize your reply rate by prioritizing the most effective channel:
Active LinkedIn leads receive your messages directly on LinkedIn.
Non-active LinkedIn leads are contacted by email, ensuring you reach them.
How is an active lead defined on LinkedIn?
Currently, a lead is considered active if their LinkedIn network size exceeds a minimum threshold, 50 connections.
This threshold can be adjusted depending on your strategy.
For example, you may choose 500 or 1000 connections to target highly active leads.
This approach allows you to segment leads based on their LinkedIn activity, increasing the likelihood of a reply.
What data is required?
To use this brick, your leads must have the “LinkedIn Network size” (number of connections) information.
If this information is missing, you can pre-enrich your leads:
Cost: 1 credit per lead to obtain LinkedIn Network data.
Pre-enrichment options:
From your audience by selecting Find Leads Data.
2. Activate auto-enrichment in your campaign settings and select 'Lead Data' to automatically enrich leads’ LinkedIn networks (the enrichment will happen before the lead goes through the block)
What happens if a lead reaches this brick without this information?
If a lead reaches the “Is active on LinkedIn” brick without LinkedIn Network Size data, it will automatically be routed through the “No” branch.