Overview
The Is active on LinkedIn brick helps you automatically segment leads based on their LinkedIn activity. By routing leads through the most effective channel—LinkedIn or email—you can significantly increase your chances of getting a reply.
Key benefits
Smarter segmentation based on LinkedIn activity
Higher reply rates by using the right outreach channel
Automated decision-making with no manual sorting
What is the “Is active on LinkedIn” brick?
This brick automatically segments your leads based on their LinkedIn activity.
It helps you determine the most effective outreach channel for each lead to maximize your reply rate.
Why use this brick?
The main goal is simple: maximize your reply rate by prioritizing the most effective channel for each lead.
Active LinkedIn leads receive your messages directly on LinkedIn
Non-active LinkedIn leads are contacted by email, ensuring they’re not missed
This way, you meet your leads where they’re most likely to respond.
How an active lead is defined on LinkedIn
Currently, a lead is considered active if their LinkedIn network size exceeds a minimum threshold of 100 connections.
This threshold is flexible and can be adjusted based on your strategy.
Customizing the activity threshold
For example, you may choose:
500 connections to target more engaged professionals
1,000 connections to focus on highly active LinkedIn users
This approach allows you to segment leads more precisely based on LinkedIn activity, increasing the likelihood of a reply.
What data is required?
To use this brick, your leads must have LinkedIn Network size data (number of connections).
If this information is missing, you’ll need to pre-enrich your leads.
Pre-enrichment details
Cost: 1 credit per lead to obtain LinkedIn Network data
Pre-enrichment options
From your audience
Select Find Leads Data to enrich leads manually
From campaign settings
Activate auto-enrichment
Select Lead Data to automatically enrich leads’ LinkedIn networks
The enrichment happens before the lead goes through the brick
Tip: Auto-enrichment is the easiest option if you want a fully hands-off workflow.
What happens if data is missing?
If a lead reaches the Is active on LinkedIn brick without LinkedIn Network Size data, it will automatically be routed through the No branch.
Important: Leads without network size data are always treated as non-active.
FAQs
What happens if a lead has no LinkedIn Network Size data?
What happens if a lead has no LinkedIn Network Size data?
The lead is automatically sent through the No branch of the brick.
Can I change the definition of an active LinkedIn lead?
Can I change the definition of an active LinkedIn lead?
Yes. You can adjust the minimum connection threshold (for example, 100, 500 or 1,000 connections) based on your outreach strategy.
Does this brick require credits to run?
Does this brick require credits to run?
The brick itself does not use credits, but pre-enriching leads with LinkedIn Network Size data costs 1 credit per lead.
Why route non-active LinkedIn leads to email?
Why route non-active LinkedIn leads to email?
Because email is often a more reliable channel for leads who are less active on LinkedIn, helping you avoid wasted LinkedIn outreach attempts.