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How to use Twitter in your prospection?

A simple guide to using Twitter for warmer outreach and stronger replies.

Aurélie Gomes avatar
Written by Aurélie Gomes
Updated yesterday

Overview

Twitter can be an incredibly effective outbound channel—if your audience is active there. With high reply rates and less competition than email or LinkedIn, Twitter offers a unique opportunity to warm up leads and build real rapport.

Key benefits

  • Higher reply rates because the channel is less saturated than email or LinkedIn.

  • More availability from leads, making relationship-building easier.

When and why to use Twitter / X in your prospection

If your audience is active on Twitter—especially in tech or in the United States—you can expect strong performance because the platform isn’t overloaded with sales messages. People remain approachable, and engagement feels natural.

La Growth Machine even enriches Twitter accounts automatically, so if more than 20% of your leads have Twitter profiles, it’s worth including it in your multichannel strategy.

What you can do on Twitter / X

There are two types of approaches:

Soft approach

These actions create light notifications and warm up your lead:

  • Favorite

  • Retweeting their content

  • Follow

Direct approach

These actions directly interact with the lead:

  • Tweeting at them

  • Sending direct messages (DMs)

Important: You can only DM someone if:

  • They allow open DMs, or

  • They follow you back

Tip: Follow your lead a few days before attempting a DM. This increases the chance they’ll follow back.

⚠️ Sending Twitter DMs is temporarily unavailable due to changes in X's rules regarding the number of DMs allowed.

Choosing between a personal vs. branded account

Personal account

This is best for outbound. People prefer talking to real people rather than corporate entities. Use this account for:

  • Soft warm-ups

  • Personal DMs

  • Building relationships

Branded account

This is ideal for awareness, not outreach. Use it to:

  • Warm up leads with soft actions

  • Make your brand visible before pitching

But beware: sending DMs via a branded account feels impersonal and rarely gets replies.

How to optimize your Twitter account for better conversion

Before launching any strategy, make sure your profile inspires trust. Ask yourself:

  • Is your profile picture professional and friendly?

  • Is your banner relevant and polished?

  • Does your bio clearly state who you are?

  • Did you pin a tweet that adds credibility?

Note: If you’re unsure, check out the full guidelines on optimizing your Twitter account.

Strategies using your personal Twitter account

Using your personal profile helps create genuine connections. Your focus should be to:

  • Warm up the lead with soft actions

  • Build relationship with direct actions

  • Reappear naturally in their notifications to stay top-of-mind

Key tactics

1. Warm up before outreach

Follow your lead 2–5 days before contacting them on LinkedIn or email. This subtly enters you into their awareness.

2. Use soft notifications as reminders

Just like a LinkedIn profile view, a simple like can remind them you exist—without sending another message.

3. Send DMs to build relationships

DMs on Twitter feel personal. Use them to talk as a human, not to pitch your product. Build trust first, then move the conversation forward.

Pro tip: None of this works if your profile doesn’t look authentic and trustworthy. Optimize first!

Strategies using a branded Twitter account

If you prefer using your company’s Twitter profile, your goal shifts toward building brand awareness.

What to do

  • Follow leads to get on their radar

  • Use soft interactions

  • Regularly unfollow to avoid suspicions of automation

What not to do

We don’t recommend sending DMs from branded accounts—it feels impersonal and rarely earns replies.

Optimize your branded account

Make sure it clearly represents your company:

  • Profile picture and banners that match your brand

  • A clear, concise bio

  • A pinned tweet that tells your story

FAQ

How do I know if my audience is active on Twitter?

Check whether your leads in tech, SaaS, startups, or US-based markets commonly engage on Twitter. If 20%+ can be enriched, it’s a good channel.

Can I automate Twitter actions safely?

Yes—soft actions like follows and likes are generally safe, but avoid appearing spammy by managing follow/unfollow cycles thoughtfully.

Is a branded account ever good for direct outreach?

Not really. Branded accounts are great for visibility but ineffective for direct messages or personal engagement

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