Outreach Settings define how La Growth Machine handles duplicate leads and updates their information when you import new contacts. This section explains what happens behind the scenes and how to choose the behavior that suits you best.

Key benefits

When you import leads, LGM automatically checks whether they already exist in your database. To do that, we use two keys:

If there’s a match, we simply merge the two records.

But what happens when existing data and newly imported data don’t match? You have two options.

When you create your LGM account, this option is selected by default.
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If a field already contains a value, LGM won’t overwrite it. We only update empty fields.
If everything is already filled in, nothing changes.

This follows a simple rule: your manually updated data should always take priority.

Important: We never automatically modify data, even if we detect differences with LinkedIn, because we don’t yet have a way to notify you about changes.
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Automatic updates used to cause a lot of issues. For example:

If you’ve edited the data, we treat it as intentional.

If your data feels outdated or unreliable, you can switch to this option to replace existing fields with the newest information during enrichment.
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With this setting enabled, existing data is removed and replaced with fresh data during the enrichment process.
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Important: Deleted data can’t be recovered, so choose carefully.
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Tip: Use this option when doing a full database refresh or when your new source is more reliable.