LGM can help you achieve a better email open rate. However, even with the best technical requirements, if you communicate with your leads in the wrong way, they may become upset and stop listening to you. If a lead discovers that you are using an automation tool, you can lose their trust. One of the easiest ways to do so is by addressing them with the wrong gender. Fortunately, LGM can avoid this by identifying the gender of leads with GenderAPI. Let's see how.

LGM can currently adapt to two languages: English and French. To change this, go to your Messages settings at the beginning of the campaign and select the language that will be most natural for your audience.

The impact is if you choose "French", we will use "M." and "Mr" for the English version when using the "gender" variable. If you choose the {{longgender}}, we will display "Monsieur" in french and "Mister" in English

You may have noticed that when you import leads into LGM, their gender is unknown. This is because they haven't been enriched yet.

Enrichment only occurs once the campaign is started, as it sometimes requires visiting LinkedIn profiles. If we were to bulk visit hundreds of profiles, it could cause problems with LinkedIn.

When we start the campaign, we will visit each profile. Using data from GenderAPI, we'll be able to determine if the lead is a man or a woman. The variables you use will be replaced accordingly.

But what if the First Name isn't gender-specific, like Chris, Alex, or Dominique? In those cases, we can't be sure of the lead's gender, and we won't take the risk.

If you're targeting traditional companies, we recommend using the {{longgender}} variable.

With that, you're ready to prospect your leads and close hundreds of deals. But have you verified your technical setup?