Overview
LGM helps you boost email open rates by personalizing your messages — including adapting your content to the correct gender. Using the wrong gender can instantly break trust (and annoy your leads), but LGM has built-in tools to prevent that.
Key benefits
Personalization improved through dynamic gender handling
Language adaptation based on your selected campaign language
Safety for ambiguous names to avoid mistakes
Using variables
Choosing the language
LGM currently supports four languages: English, French, Spanish, and German. To select a language, go to your message settings at the start of your campaign and pick the one that feels most natural for your audience.
Here’s the impact:
If you choose French, we’ll use “M.” in French and “Mr” in English when you add the {{gender}} variable.
If you choose {{longgender}}, we’ll display “Monsieur” in French and “Mister” in English.
Automatically identifying gender
With pre-enrichment, we pull LinkedIn data such as:
Name
Gender
Job title
Company
Company website
Industry
Location
Using GenderAPI, LGM determines whether a lead is male or female. Your variables will automatically adapt accordingly.
Important: If a name doesn’t clearly indicate the gender (like Chris, Alex, or Dominique), we won’t guess — no gender will be applied.
Tip: If you’re targeting traditional companies, we recommend using the {{longgender}} variable for a more formal tone.
FAQs
How does LGM handle ambiguous first names?
How does LGM handle ambiguous first names?
If a name like Chris, Alex, or Dominique isn’t clearly gendered, LGM won’t apply any gender to avoid mistakes.
Why should I use {{longgender}}?
Why should I use {{longgender}}?
It’s perfect when reaching out to traditional companies because it gives you more formal options like Monsieur or Mister.
What happens if I select a specific language for my campaign?
What happens if I select a specific language for my campaign?
LGM automatically applies the correct gender format for that language so your message always feels natural.
Where does LGM get gender information from?
Where does LGM get gender information from?
Gender data comes from LinkedIn pre-enrichment and our integration with GenderAPI.