When do I know my campaign is over? That’s a good question. But is your campaign over? Let’s find out.
Table of contents
Campaign status
A campaign can have multiple statuses: running, paused, or stopped. But why is there no status “Done”?
It’s simple: a campaign is never really over, since we consider that a lead can answer in one day, one week, one month, or one year. As long as the status remains "Running", we'll continue to wait and check until we've received a 100% response, and we won't put an end to your campaign. That’s why a campaign is never really considered as done, even if we do not have any upcoming actions to do.
Setting the campaign to "Paused" is reversible, unlike "Stopped" which is irreversible. You won't be able to relaunch the campaign because we delete all upcoming actions for good.
Are there any actions left?
But generally, the quickest way to know if we have any actions left to do such as contacting your leads or sending emails, is to go in the campaign, in the Logs Part. There, you can see in the "upcoming logs" if we have any action to do.
Typically, it will be like this :
It’s your turn now!
So now that you know how a campaign works, you can go further by learning how I add leads to an ongoing campaign.