If you're reading this, you're either curious about how we prioritize campaign execution or you're facing a roadblock. In either case, let's explore if there's truly an issue or if there's simply a misunderstanding.
First things first, let's check the Notification Center and the actions of your campaign.
This is an automatic diagnostic of issues that could prevent your campaign from performing :
Notification center:
You can check your notification center to see what's wrong and how to fix it:
Campaign actions:
You can check directly from your campaign itself,
Go to your campaign
Go to Action Details
From there, you'll have another notification center dedicated to this particular campaign
You also have access to the Past and Upcoming actions to follow all your leads' actions
Past actions:
You can check the activity of an Identity in its settings,
Go to your Identity tab
Click on the Identity you want to check
Click on Pasts actions
You can see the last actions made by your identity, which is a good indicator of its activity. Some actions won’t be displayed in the daily statistics but you can see them here.
Let's dive into some of the possible issues you're facing and their solution!
1. You have multiple campaigns on-going, and the one you're checking isn't a priority.
If you are running multiple campaigns with one identity, they may appear to be slow. However, they are not slow. The issue is that we need to prioritize actions between your old and new campaigns.
You can launch as many campaigns as you want with as many identities as you want to automate. However, LGM prioritizes actions in the following way:
Take action on leads that have already been activated (leads where actions were begun).
If everything is up to date, activate new leads in the oldest campaign you created.
If all the leads in the oldest campaign have been activated, activate new leads in the second oldest campaign.
Continue in this manner with all of your campaigns.
For example, if you launched a webinar yesterday but have four other campaigns that were launched before it, you should pause those other campaigns to prioritize the new one.
Here's a video to explain it in context :
2. You have big a audience
If you have several campaigns with a large audience (more than 500 leads) and you're only using LinkedIn actions or Mail + LinkedIn with enrichment activated, keep in mind that you can only add up to 140/160 leads per week on Linkedin.
If you have, for example, 2000 leads in your audience, it will take a while to add them all, resulting in a bottleneck effect. We strongly advise you to work with smaller audiences. In fact, according to our study, you'll get +30% replies in general.
Note: Don't forget segmentation is the key to success
3. Your channels are disconnected
This one is easy, if a channel isn't connected, we won't do much. Check your Identity Tab and make sure to reconnect all necessary channels
4. Your identity is sleeping or your timezone isn't correct
The identity associated with the campaign cannot "work" during that time of day. To check this, go to Identity > Click on the identity > Select Limits & Working Hours:
You can specify the start and stop times for your identity to be active. If you want your identity to be active on weekends, you can check the corresponding box below (but are you sure you want this?). Additionally, you can specify the time zone to use for these hours.
It's important to ensure that the time zone is correct.
For example, if you're physically located in Chicago but your identity is set to the Paris time zone, your campaigns won't work properly.
5. You've reached your daily limits
You reached your limits: You might have exceeded the action limits of your identity. In this case, action will resume tomorrow.
6. There is no more action left in your campaign
Did you check the activity of your identity and the last action was a long time ago? Let’s see if we have still actions planned. For that, go into the desired campaign, and go into the “Logs” part.
Are the upcoming actions empty? It means that we have done all the actions you’ve planned. We’re now waiting for potential answers and you can start another campaign or add new leads to this one
Please note that if your campaign is “Paused”, upcoming actions will be empty.
Still not clear?
Send us a message within the chat in-app, and we will tell you what’s happening 🎇