Overview
In 99% of cases, you want La Growth Machine to automatically stop a sequence as soon as a lead replies. Good news: this is the default behavior.
But sometimes, a reply shouldn’t necessarily mean the end of a sequence.
That’s where Exit settings and Custom exits come into play.
They allow you to decide exactly when and how a sequence should stop — without having to configure it every time you add a message.
Key benefits
Smart automatic stop when a lead replies
Advanced control with Custom exits
Powerful automations using Webhooks
Maximum flexibility to adapt your sales workflows
Exit settings: how they work
Exit settings define the rules that tell La Growth Machine when to stop a sequence for a lead.
Exit sequence when lead replies
This option is enabled by default on all campaigns. As soon as a lead replies (via email, LinkedIn, Twitter, etc.), the sequence automatically stops for that lead.
Note: this is the recommended behavior in most cases to avoid awkward or unnecessary follow-ups
Custom exits: go beyond the standard stop
Sometimes, you want to do more than just stop the sequence when a lead replies.
Custom exits allow you to trigger specific actions instead of — or in addition to — stopping the sequence.
What can you do with a Custom exit?
For example, you can:
Trigger a Webhook as soon as a reply is received
Automatically add the lead to a new audience
Build advanced automations without modifying the main sequence
Simply select Custom exits in the Exit settings.
Real-life Webhook use cases
With Webhooks, the possibilities are (almost) endless 👇
You can, for example:
Automatically create a deal as soon as a reply is received
Notify your team on Slack when a new response comes in
Create a task for your sales team to qualify the reply in your CRM
Pro tip: Webhooks are perfect for connecting La Growth Machine to your existing stack (CRM, Slack, internal tools…).
Best practices
Important:
Keep the default automatic stop to avoid human errors.
Use Custom exits only when you have a clear use case.
Always test your Webhooks on a small audience before rolling them out.
FAQs
Is automatic sequence stopping mandatory?
Is automatic sequence stopping mandatory?
No, but it’s enabled by default because it’s the best practice in 99% of cases.
Can I combine stopping a sequence and triggering a Webhook?
Can I combine stopping a sequence and triggering a Webhook?
Yes. A Custom exit can include multiple actions.
Do I need technical skills to use Webhooks?
Do I need technical skills to use Webhooks?
Not necessarily. Tools like Zapier or Make make setup easy.