99% of the time, you'd want LaGrowthMachine to automatically stop anytime a reply happened.
But you'd have to plan it out, adding complexity to the sequence.
Exit settings allow you to decide when LaGrowthMachine should stop a sequence. No need to plan it out every time you add a message, it's global now with two settings :
Exit Sequences when lead replies: standard, stops the sequences and tracks a conversion
Custom Exits: sometimes, you want to add a Webhook, or unfollow the lead on Twitter anytime there is a reply. You can do that by customizing your exit
For example, you could use the Webhooks to :
Create an automation so a Deal is always created once you get a reply
To notify your team in Slack of the new reply
To create a task for your sales to qualify that reply in the CRM
The sky is the limit!