Sometimes leads do not accept you on Linkedin: maybe your Linkedin profile was not optimized enough, maybe they did not get the value you can bring them.
But since your audience was segmented and precise, you are convinced that they need you and that you should discuss at least.
How to get in touch when your Linkedin invitation has been refused or is pending?
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Multichannel approach: falling back on Email
It's the essence of LaGrowthMachine: complex multichannel workflows.
Don't forget that LaGrowthMachine will automatically enrich your leads to find their professional emails. Depending on the audience, we will verify 30-60% of emails.
In that case, when the email is automatically found by LaGrowthMachine, you can plan to contact your lead falling back using email.
Copywriting-wise, make it as human as possible. It's a good practice to refer to your pending / refused invitation.
Want more advice on setting up a LinkedIn Then email sequence? Read our dedicated guide on how to best craft LinkedIn then Email sequences.
No email? Automatically activate the lead with another identity!
LaGrowthMachine did not find any professional email for that lead, and he has not accepted you in its Linkedin network.
Does it mean that you'll never be able to reach out?
Of course not! Try to reach out to him with another person from your company.
It actually works amazingly if you play it right :
Be transparent on your prospection attempt and flatter the leads by mentioning he is such a high priority account that you're outreaching again with another profile
It works even better if you're using a senior profile to do that second touch, such as a VP of Sales or even the Founder. This will really flatter the lead!
You can do that manually. But in LaGrowthMachine, we don't like to do stuff manually.
Obviously, there is a way to automate that!
If the lead does not accept you, use the "Add to Audience" action to send your lead to another audience.
That new audience will already be connected to a running campaign and the second identity.
Don't forget to start the campaign with an invitation with a note.
This approach is ultra-natural, does not sound automated at all. You'll be amazed by the results!
It's up to you now!
If you want to work on your acceptance rate, you can read those articles :