Overview
LinkedIn limits can show up even when you're following La Growth Machine's recommended limits. These restrictions are meant to protect the platform’s member experience, but they can also slow down your prospecting. This guide explains why limits occur, what LinkedIn monitors, how LGM reacts to them, and how you can avoid getting restricted again.
Key benefits
Understand why LinkedIn places limits on your activity.
Learn how to avoid triggering restrictions.
Improve your prospecting with better segmentation and strategy.
Maximize your LinkedIn capacity while avoiding future restrictions.
What are these weekly limits?
LinkedIn’s weekly invitation limit
Weekly limits are restrictions LinkedIn applies when your activity doesn’t meet their quality standards. LinkedIn monitors your behavior to protect what they call the member experience and maintain trust on the platform.
LinkedIn evaluates several metrics to judge your activity:
Acceptance rate
Reply rate
If you hit limits, it usually means one of these metrics is too low. LinkedIn interprets this as you providing a sub-par experience.
If you're new to LinkedIn prospecting, a sudden spike in activity can also trigger restrictions. It’s best to ramp up gradually.
Are there different limits with standard LinkedIn vs. Sales Navigator?
Until October 2023, free and paid LinkedIn accounts had identical limits.
Now, LinkedIn Basic (free) accounts face new rules:
150–250 connection requests/week — without notes
10 connection requests/month — with notes
Yes, per month!Notes are now capped at 200 characters, not 300.
These new restrictions apply only to free LinkedIn accounts. LinkedIn has confirmed this change.
How does La Growth Machine react to limits?
Whenever LGM receives a limit notification from LinkedIn, it automatically slows down your LinkedIn actions for 24 hours, following LinkedIn’s recommendations.
Why try again after 24 hours instead of waiting until next week?
We’ve observed that LinkedIn’s “weekly” limits can be lifted much sooner, often within 24 hours, as long as:
you get new acceptances, or
you receive connection requests (not send them)
This is why LGM retries after 24 hours.
How to lift restrictions?
Here are ways to increase your LinkedIn capacity safely:
Improve segmentation
LinkedIn tracks your acceptance and reply rates. Better segmentation improves both.
Narrow your targeting
Double-check lists before adding them to campaigns
Lower your volume
If you've set limits above LGM’s recommended values, you may be moving too fast.
What should I do?
Your ideal strategy depends on how many new leads you need per identity each week:
Below 100–120 leads/week
Adding a note may be worth it.
Data shows that transparent, early pitching, even if it feels “salesy”, boosts qualified call rates.
With a note, you pitch 100% of leads with a LinkedIn profile.
Without a note, you only pitch the ~30% who accept.
This gives you 3x more reach.
Notes must now fit in 300 characters, which is tight but doable.
Between 120–200 leads/week
You may hit weekly limits occasionally.
The higher conversion rate from notes may make them worth keeping.
You can also use Evaboot to clean Sales Navigator results. Around 30% of results are inaccurate, which wastes quota on irrelevant profiles.
More than 200 leads/week
If even with Evaboot you exceed 200 matched leads/week/identity, consider switching:
Use Email-first sequences
Use LinkedIn as a fallback
Since you can safely send 200–300 emails/day, you won’t create a bottleneck. With decent reply rates, LinkedIn connection requests remain low enough to avoid limits.
Important: High-volume strategies rarely pay off, the data makes it clear.
If you still think blasting thousands of leads/month works, it absolutely doesn’t.
FAQs
Why did LinkedIn limit my account even though I followed LGM’s recommended limits?
Why did LinkedIn limit my account even though I followed LGM’s recommended limits?
LinkedIn evaluates your acceptance rate, reply rate, SSI, and activity patterns. If any metric looks risky, limits can still be applied.
Can weekly limits be lifted earlier than a full week?
Can weekly limits be lifted earlier than a full week?
Yes. When you receive new acceptances or connection requests, limits can lift within 24 hours, which is why LGM retries the next day.
Do free and paid LinkedIn accounts have different limits?
Do free and paid LinkedIn accounts have different limits?
Yes. Free accounts now have stricter rules, especially for notes (10/month).
Should I add notes to my connection requests?
Should I add notes to my connection requests?
If you target fewer than ~120 leads/week, adding a note can triple your effective reach.
What’s the best approach if I need to contact more than 200 leads/week?
What’s the best approach if I need to contact more than 200 leads/week?
Use Email-first sequences to avoid bottlenecks. LinkedIn becomes the secondary touchpoint.