Good news: you can run as many campaigns as you want, using as many identities as you need. That said, when multiple campaigns run simultaneously, one key question comes up fast: how are they prioritized?

La Growth Machine follows a clear and predictable prioritization logic to ensure smooth and safe execution. Once you understand it, you’ll avoid the “my campaigns aren’t running” feeling and know exactly how to prioritize what matters most.

Key benefits

You can launch as many campaigns as you like, but execution always follows a specific order.

Here’s exactly how priorities are handled.

Campaigns are prioritized based on their creation date. The oldest campaigns are always executed before newer ones.

Within a campaign, LGM first executes actions for leads that are already active in the sequence.

In other words, leads that are further along in the workflow take priority over brand-new leads.

If there’s remaining bandwidth after processing active leads, LGM then starts activating new leads, still within the oldest campaign.

If there’s still capacity left, the same logic is applied to the next campaigns, again following their creation order.

Let’s take a simple example.
If you have a large campaign with 1,000 leads, it can consume most of the available bandwidth.

As a result, another campaign — even if properly set up — may appear to be inactive. In reality, it’s just waiting its turn while the first campaign progresses.

This behavior is completely normal and expected.

If you need to give absolute priority to a specific campaign — for example, a strategic target or key account — the solution is very straightforward. Pause the other campaigns that use the same identity. This instantly frees up bandwidth and allows the priority campaign to run faster.