How a lead’s gender is identified ? We compare and match the lead’s first name in a huge database that will tell the gender for that specific first name.
3 situations can prevent LGM from finding and telling the right gender :
Some people reverse their first name and last name on Linkedin. So we’ll test the family name and won’t be able to find it in the database.
Unisex first names like Charlie or Camille for instance.
Non common first name that we don’t have in our database.
If you have doubts with your audience, play safe and use first names instead of Gender + Last Name or enrich your audience and fill up manually leads which are missing a gender.