How a lead’s gender is identified ? We compare and match the lead’s first name in a huge database that will tell the gender for that specific first name.
3 situations can prevent LGM from finding and telling the right gender :
- Some people reverse their first name and last name on Linkedin. So we’ll test the family name and won’t be able to find it in the database.
- Unisex first names like Charlie or Camille for instance.
- Non common first name that we don’t have in our database.
If you have doubts with your audience, play safe and use first names instead of Gender + Last Name or enrich your audience and fill up manually leads which are missing a gender.