It's super easy to load and enrich your own data with The Growth Machine. No matter what data you have, you can activate enrichment on your campaigns to automatically retrieve all your prospects' info.

1. Go to the"Leads" tab

2. Click on "Import Leads" and select the CSV option

3. Map your columns to the fields in the LGM contact form

4. When done, click on Import Leads

5. You can now choose to create a new audience or add it to an existing one. Once you've made your choice, you're all set :)

The Growth Machine can enrich your CSV automatically if you have either :

- The URL of your lead's LinkedIn profile.

- First name, last name, and company name as input to your CSV.

Enrichment is an action that's only performed when the campaign is launched - not least because it sometimes requires you to visit the person's LinkedIn profile, and if we made hundreds of profile visits, you'd be in trouble with LinkedIn.

This article will help you understand how enrichment works.

To enrich leads, simply activate enrichment on your campaign

Do you want to enrich your audience before putting it into a campaign? With custom sequences, create a campaign whose sole objective is to enrich a lead!

A start + activated enrichment is enough for primary enrichment:

Primary enrichment allows you to enrich the data accessible even if you are not in contact with your lead:

To access personal information, you must be connected to the lead,

We automatically perform a second enrichment when a lead accepts your invitation,

So, if the data you're interested in is personal email or phone number, you can use a contact add to separate those for whom we've been able to search for this data from those for whom we won't be able to find it.