It's super easy to load and enrich your own data with The Growth Machine. No matter what data you have, you can activate enrichment on your campaigns to automatically retrieve all your prospects' info.

1. Go to the"Leads" tab

2. Click on "Import Leads" and select the CSV option

3. Map your columns to the fields in the LGM contact form

4. When done, click on Import Leads

5. You can now choose to create a new audience or add it to an existing one. Once you've made your choice, you're all set :)

The Growth Machine can enrich your CSV automatically if you have either :

- The URL of your lead's LinkedIn profile.

- First name, last name, and company name as input to your CSV.

When you import leads into The Growth Machine, you can enrich them directly without leaving the platform:

- Obtain verified emails (via waterfall enrichment)

- Retrieve complete prospect information (job, industry, company, location, etc.)

This article will help you understand how enrichment works.